Save 10%

Z-Man
Jerk ShadZ
+43
(8)

In stock

From$11⁴⁸ ~~$12⁷⁵~~
Z-Man
PaddlerZ
+17

In stock

From$13⁹⁰
Z-Man
DoormatadorZ
+4
(1)

In stock

From $1198 Elsewhere: $14.99
Save 10%

Z-Man
Slim SwimZ
+24

In stock

From$12⁴⁶ ~~$13⁸⁴~~
Z-Man
Scented Curly TailZ
+2
(1)

In stock

$1180 Elsewhere: $12.80
Z-Man
Finesse EyeZ

In stock

From $1280 Elsewhere: $15.99
Z-Man
TRD GobyZ
+5

In stock

$13⁸⁴
Z-Man
PrawnZ Elite
+3

In stock

$16⁹⁸
Z-Man
StreakZ Curly TailZ
+4

In stock

From$11⁸⁰
Z-Man
Micro Finesse ShroomZ

In stock

$14⁹⁸
Z-Man
LarvaZ
+4
(1)

In stock

$999 Elsewhere: $11.99
Z-Man
MinnowZ
+8

In stock

$1198 Elsewhere: $12.80
Z-Man
Micro Shad HeadZ

In stock

$13⁹⁸
Z-Man
Trout Eye Finesse Jigheads

In stock

$17⁸⁰
Z-Man
TRD CrawZ
+8

In stock

From$10⁴⁰
Z-Man
EZ ShrimpZ Unrigged

(1)

In stock

$17⁸⁰
Z-Man
Diezel MinnowZ
+2

In stock

$12⁹⁰
Z-Man
ZWG Weighted Swimbait
3/16oz - 1/4oz | 4/0 - 5/0

In stock

$21⁸⁰
Z-Man
Big BallerZ
+2

In stock

$14⁸⁰
Z-Man
Salty Ned ShrimpZ
+6

In stock

$14⁹⁸
Z-Man
ST GrubZ
+8

In stock

$13⁷⁹
Save 10%

Z-Man
GrubZ
+6

In stock

From$12⁵⁸ ~~$13⁹⁸~~
Z-Man
Bait BinderZ
2 Sizes

In stock

From$41⁸¹
Z-Man
ShrimpZ

In stock

$17⁸⁰

Chasebaits
Flick Prawn
+6
(2)

In stock

From$19⁰⁰
staff pick

Chasebaits
Ultimate Squid
+2
(2)

In stock

$17⁰⁰
Z-Man
MinnowZ
+8

In stock

$1198 Elsewhere: $12.80
Fishbites
Fight Club Grub 5"
+6

In stock

$14⁵⁰
ted's pick

Chasebaits
King Flick Prawn
+4

In stock

$26⁰⁰
Z-Man
Salty Ned ShrimpZ
+6

In stock

$14⁹⁸
Z-Man
ST GrubZ
+8

In stock

$13⁷⁹
Vexed
Idict
+2
(3)

In stock

From$14²⁰
Halco
Halco Madeyes - Inhale Tail 8"
+3

In stock

$19⁸⁰
Fishbites
Fight Club Butt Kicker

In stock

$14⁵⁰
Fishbites
Fight Club Fight'n Shrimp

In stock

$14⁵⁰
Evergreen
Kicker Bug 5.5"
+9

In stock

$14⁰⁰
Evergreen
Kicker Bug 4"
+10

In stock

$13⁰⁰
Evergreen
Kicker Bug 3.3"
+9

In stock

$13⁰⁰
Evergreen
Edge Breaker 3.6"
+9

In stock

$13⁰⁰
Evergreen
Double Motion 3.6"
+3

In stock

$12⁰⁰
Sold out

Chasebaits
Smash Crab

$21⁰⁰

Spinning

Zenaq
Inqlude IS76-M2 Technical Snipe
Light Game | 7'6" | 2 Piece | 4 - 21g | PE 0.4 - 1

In stock

$1,085⁰⁰
Save $20
Spinning

Assassin
Edge II 7' Heavy
Softbaiting | 7-28g | 8-15lb | 7'0"

In stock

$99⁰⁰ ~~$119⁰⁰~~
Spinning

Assassin
Supernova 77MH Softbait Rod
Casting | 15–40g | PE0.8–1.2 | 7'7"

In stock

$369⁰⁰
Spinning

Zenaq
Inqlude IS88-M9 Magnum Bullet
Medium Casting | 8'8" | 15-80g | PE 1 - 3
(1)

In stock

$1,200⁰⁰
Spinning

Ocean Angler
Microwave V2 7'11" Softbait Rod
Softbaiting | 7'11" | 7-42g | PE 1-1.5
(2)

In stock

$297⁰⁰
Spinning

Yamaga Blanks
EARLY 86MH for Rock Spinning Rod
Softbaiting | 7g-40g | PE1-2| 8'6"
(1)

In stock

$540⁰⁰
Spinning

Zenaq
Fokeeto FC73-3 Twitch Spinning Rod
Light Casting | 7'3" | 15-80g | PE3-4
(1)

In stock

$975⁰⁰
Spinning

Assassin
Supernova 73MH Softbait Rod
Casting | 7–28g | PE0.8–1.2 | 7'3"

In stock

$369⁰⁰
Spinning

Assassin
Supernova 73M - 4 Piece Softbait Rod
Softbaiting | PE0.6–1 | 3.5-21g | 7'3"

In stock

$369⁰⁰
Spinning

Atomic
Flickz Spin Medium Heavy, 6'10, 2 pc, 12 - 24lb
Softbaiting | 12-24lb | 8-35g | 6'9"

In stock

$189⁰⁰
Spinning

Ocean Angler
Microwave Tansui Rod 8'3" Trout Rod
Light Game | 8'3" | Max 14g | PE 0.3-1.0
(1)

In stock

$245⁰⁰
Save $20
Spinning

Assassin
Edge II 7' Medium Heavy
Softbaiting | 7-21g | 8-12lb | 7'0"

In stock

$99⁰⁰ ~~$119⁰⁰~~
Spinning

Assassin
Allure Spin 7MH 2pc Spinning Rod
Softbaiting | PE0.8–1.2 | 10.5–28g | 7'0"
(1)

In stock

$219⁰⁰
Save $28
Spinning

Atomic
Flickz Spin Heavy, 6'10, 2 pc, 15 - 32lb
Slow Pitch | 15-32lb | 10-50g | 6'9"

In stock

$160⁶⁵ ~~$189⁰⁰~~
Spinning

Assassin
Supernova 73M Softbait Rod
Casting | 3.5-21g | PE0.6-1 | 7'3"
(1)

In stock

$369⁰⁰
Save $80
Spinning

Assassin
Infinity 72H Softbait Rod
Softbaiting | 14g-42g | PE1-1.5 | 7'2"

In stock

$249⁰⁰ ~~$329⁰⁰~~
Spinning

Atomic
Arrowz Travel Spin 7', 4 pc, 8 - 16lb Spinning Rod
Softbaiting 7' | 8-16lb | 4pc

In stock

$249⁰⁰
Spinning

Atomic
Arrowz Snapper Light Spin 7'4, 1 pc, 10 - 18lb Spinning Rod
Spinning 7'4" | 10-18lb | 1pc

In stock

$249⁰⁰
Save $50
Spinning

Atomic
Arrowz Snapper Spin 7'3, 1 pc, 12 - 25lb Spinning Rod
Spinning 7'3" | 12-25lb | 1pc

In stock

$199⁰⁰ ~~$249⁰⁰~~
Spinning

Assassin
Allure Spin 7ML Spinning Rod
Light Game | PE0.4–0.8 | 5-14g | 7'0"

In stock

$219⁰⁰
Spinning

Assassin
Slayer 7MH Spinning Rod
Casting | 7–21 g | 8–12 lb | 7'0"

In stock

$59⁰⁰
Spinning

Assassin
Slayer 7H Spinning Rod
Casting | 14–28 g | 12–20 lb | 7'0"

In stock

$65⁰⁰
Spinning

Assassin
Slayer 66M Spinning Rod
Casting | 7–21 g | 6–12 lb | 6'6"
(1)

In stock

$59⁰⁰
Spinning

Assassin
Slayer 7M Spinning Rod
Casting | 7–14 g | 6–10 lb | 7'0"

In stock

$59⁰⁰

New Arrival

Daiwa
20 Crest LT4000-C
10kg | 82cm Per Turn

In stock

$99⁹⁹
New Arrival

Daiwa
20 Crest LT3000-C
10kg | 80cm Per Turn

In stock

$89⁹⁹
Daiwa
26 FREAMS LT4000-CXH
12kg Drag | 6.2 Gear Ratio | 99cm Per Turn

In stock

$298⁰⁰
Daiwa
26 CERTATE HD LT4000-CXH
12kg Drag | 6.2 Gear Ratio | 99cm Per Turn

In stock

$869⁰⁰
Daiwa
24 CERTATE LT4000-C
12kg Drag | 5.2 Gear Ratio | 82cm Per Turn

In stock

$835⁰⁰
Daiwa
24 CERTATE LT3000-XH
10kg Drag | 6.2 Gear Ratio | 93cm Per Turn

In stock

$787⁰⁰
Daiwa
24 CERTATE LT4000-CXH
12kg Drag | 6.2 Gear Ratio | 99cm Per Turn

In stock

$756⁰⁰
Shimano
25 TWIN POWER XD C3000HG
9kg Drag | 86 Per Turn

In stock

$74800 Elsewhere: $799.99
Daiwa
23 LEGALIS LT2500S-XH
5kg Drag | 6.2 Gear Ratio | 87cm Per Turn

In stock

$179⁰⁰
Shimano
24 TWIN POWER 3000MHG
9kg Drag | 5.7 Gear Ratio | 84cm Per Turn

In stock

$709⁰⁰
Daiwa
25 EMERALDAS AIR PC LT2500-H
10kg Drag | 80cm Per Turn

In stock

$662⁷⁰
Daiwa
25 EMERALDAS AIR PC LT2500-DH
10kg Drag | 73cm Per Turn

In stock

$689³⁰
Shimano
24 TWIN POWER C2500SXG
3kg Drag | 87cm Per Turn

In stock

$689⁰⁰
Daiwa
25 CALDIA LT4000-CXH
12kg Drag | 99cm Per Turn

In stock

$378⁰⁰
Daiwa
25 EMERALDAS AIR LT2500S
5kg Drag | 72cm Per Turn

In stock

$649¹⁰
Daiwa
23 LEGALIS LT3000-CXH
10kg Drag | 6.2 Gear Ratio | 93cm Per Turn

In stock

$196⁷⁰
Daiwa
26 FREAMS LT2500
10kg Drag | 5.3 Gear Ratio | 75cm Per Turn
(1)

In stock

$277⁰⁰
Daiwa
24 REVROS LT3000D-C
10kg Drag | 5.3 Gear Ratio | 80cm Per Turn

In stock

$145⁰⁰
Daiwa
24 LUVIAS PC LT3000-XH
10kg Drag | 93cm Per Turn

In stock

$496⁷⁰
Daiwa
24 LUVIAS LT3000-H
10kg Drag | 85cm Per Turn

In stock

$496⁷⁰
Daiwa
26 FREAMS LT3000-CXH
10kg Drag | 6.2 Gear Ratio | 93cm Per Turn

In stock

$248⁰⁰
Shimano
24 VANFORD C3000XG
9kg Drag | 6.4 Gear Ratio | 94cm Per Turn

In stock

$389⁰⁰
Shimano
24 VANFORD C3000HG
9kg Drag | 5.8 Gear Ratio | 86cm Per Turn

In stock

$389⁰⁰
Daiwa
23 LEGALIS LT4000-CXH
12kg Drag | 6.2 Gear Ratio | 99cm Per Turn
(1)

In stock

$189⁰⁰

Ocean Angler
Lightbulb UV Jigheads Longshank

In stock

$1214 Elsewhere: $17.00
Tackle Tactics
TT Lures - Headlockz HD
1/20oz - 2oz | #2 - #8/0

In stock

From$11⁸⁰
Ocean Angler
Lightbulb UV Jigheads

In stock

$1340 Elsewhere: $17.00
Atomic
Seekerz Heavy Jighead
1/24oz - 1oz | #2 - #7/0

In stock

From$12⁹⁹
Ian's Pick

Vexed
Dhu Head
+4

In stock

From$17⁶⁰
reins
Ajiringer Jighead
Jighead | 0.6–3.5g | #8–#4 Hook | 5-Pack
(3)

In stock

$9⁹⁹
Z-Man
Finesse EyeZ

In stock

From $1280 Elsewhere: $15.99
Ian's Pick

Vexed
Dhu Bomb
+4

In stock

From$17⁴⁰
Z-Man
Micro Finesse ShroomZ

In stock

$14⁹⁸
Z-Man
Micro Shad HeadZ

In stock

$13⁹⁸
Z-Man
Trout Eye Finesse Jigheads

In stock

$17⁸⁰
Duo
Tetra Works PeasHead

In stock

$11⁹⁰
Decoy
Aji Drive
#8 | 0.6g - 1.8g

In stock

$9⁸⁰
Z-Man
ZWG Weighted Swimbait
3/16oz - 1/4oz | 4/0 - 5/0

In stock

$21⁸⁰
Tackle Tactics
TT Lures - HeadlockZ Finesse

(1)

In stock

$15⁵⁰
Tackle Tactics
TT Lures - Big EyeZ

(1)

In stock

$14⁷⁵
Hayabusa
Perfect Jighead Type Round
Jighead | 1/32oz - 3/16oz | 1 - #2 Hook

In stock

$8³⁰
Z-Man
JigheadZ Finesse

In stock

$17⁸⁰
reins
Ajiadder Swimming Jighead
Jighead | 0.6–1.5g | #4–#6 Hook | 5-Pack

In stock

$9⁹⁹
Tackle Tactics
TT Lures - HeadlockZ Extreme
2oz - 6oz | #9/0 - #10/0

In stock

$14⁸⁰
Z-Man
Finesse ShroomZ
+1

In stock

From$15⁹⁸
Z-Man
OG Mushroom Jigheads
+1

In stock

From$14⁹⁸
Tackle Tactics
TT Lures - Chinlockz Jighead
1oz | #10/0 - #12/0

In stock

$14⁶⁵
Atomic
Seekerz XOS Jighead
1/4oz - 2oz | 6/0 - 8/0

In stock

From$12⁹⁹

best seller

XBRAID
UPGRADE X8 PENTAGRAM
PE0.4 - PE3 | 150m-300m | 10lb-50lb
(5)

In stock

From$48⁸⁰
XBRAID
FC ABSORBER
40lb-130lb | 50m-60m
(1)

In stock

From$26⁷⁰
staff pick

XBRAID
FC ABSORBER SLIM&STRONG
15lb-96lb | 30m
(2)

In stock

From$25⁹⁰
staff pick

XBRAID
UPGRADE X8
PE0.6 - PE1.5 | 200m | 14lb-30lb

In stock

From$68⁰⁰
Yo-Zuri
Superfluoro 30yds
Fluorocarbon Leader | 4lb - 100lb
(1)

In stock

From$11⁰⁰
Duel
Pink Fluorocarbon Fish Cannot See
2lb - 200lb
(7)

In stock

From$12⁰⁰
Black Magic Tackle
Black Magic - Tough Fluorocarbon
15lb - 120lb

In stock

$32⁰⁰
Daiwa
UVF Dura Sensor X4 + Si2
PE0.6 - PE4 | 200m - 300m | 10lb-46lb
(2)

In stock

From$23⁰⁰
Sold out

Black Magic Tackle
Black Magic - Rainbow Elite 8X
12lb - 80lb | 150m - 500m

From$35³⁰

Ocean Angler
Secret Sauce
2oz & 4oz | 5 Scents
(2)

In stock

From $1640 Elsewhere: $17.60
Ocean Angler
UV Glove

(1)

In stock

$37⁵⁰
Evergreen
Inner Bakkan Long

In stock

$46⁰⁰
Atomic
Mesh Storage Box 3 Size Pack
3-In-1

In stock

$119⁹⁹
Evergreen
Inner Bakkan Medium

In stock

$32⁰⁰
ian's pick

Halco
Halco Madeyes - Saltwater Catch Scent

In stock

$19⁸⁰
hPa
ULKUT Ceramic Scissors
(1)

In stock

$43⁰⁰
Evergreen
Inner Bakkan Small

(1)

In stock

$29⁰⁰
Z-Man
Bait BinderZ
2 Sizes

In stock

From$41⁸¹
best seller

Versus Meiho
Meiho - Versus VS-320 Pocket Case
127 x 104 x 34mm
(1)

In stock

$13³⁰
Ocean Angler
Squid Supreme Scent

In stock

$24⁸⁹
staff pick

Baker
Braid Scissors

In stock

$18⁹⁰
Versus Meiho
Meiho - VS-L430 Liquid Box
110 × 110 × 44mm

In stock

$25⁰⁰
Z-Man
Rattle Snaker Kit

In stock

$29⁸⁰
Versus Meiho
Meiho - VS-804 Worm Case
161 × 91 × 31mm

In stock

$7⁰⁰
Versus Meiho
Meiho - VS-806 Worm Case
186 × 103 × 34mm

In stock

$8⁰⁰
Versus Meiho
Meiho - VS-802 Worm Case
138 × 77 × 31mm

In stock

$5⁰⁰
Z-Man
Bait BlockZ
Holds 35 Packs

In stock

$114⁸¹
Versus Meiho
Meiho - VS-808 Worm Case
214 × 118 × 45mm
(1)

In stock

$900 Elsewhere: $9.99
Save $30
ollie's pick

Versus Meiho
Meiho - Versus B6069 Over Shoulder Backpack
(1)

In stock

$95⁰⁰ ~~$125⁰⁰~~
Sold out

Z-Man
Elaztech Bait LockerZ
Holds 75+ Packs

$148⁰⁰

Halco
Halco Madeyes - Paddle Prawn 5"
+3
(1)

In stock

$12⁹⁰
ian's pick

Halco
Halco Madeyes - Saltwater Catch Scent

In stock

$19⁸⁰
Halco
Halco Madeyes - Paddle Prawn 3"
+1

In stock

$12⁸⁰
Halco
Halco Madeyes - Paddle Prawn 4"
+3
(1)

In stock

$12⁸⁰
ted's pick

Halco
Halco Madeyes - Flick Stick 5"
+3
(2)

In stock

From$9⁸⁰
Halco
Halco Madeyes - Flutter Shrimp 2.5"
+1

In stock

$9⁹⁹
Halco
Halco Madeyes - Inhale Tail 8"
+3

In stock

$19⁸⁰
Halco
Halco Madeyes - Whippy Worm 3.5"
+1
(1)

In stock

$9⁸⁰
Halco
Halco Madeyes - Flick Stick 8"
+3

In stock

$17⁸⁰
Halco
Halco Madeyes - Octoskirt
+1
(2)

In stock

From$13⁸⁰
Halco
Halco Madeyes - Paddle Prawn 7"
+3
(1)

In stock

$12⁹⁰
Halco
Halco Madeyes - Flick Stick 3"
+1

In stock

$9⁸⁰
Halco
Halco Madeyes - Mad Craw

In stock

$14⁸⁰

Spinning

Assassin
Supernova 77M Softbait Rod
Casting | 7g-21g | PE0.6-1 | 7'7"
(1)

In stock

$369⁰⁰
Z-Man
ShrimpZ

In stock

$17⁸⁰
Z-Man
Finesse WormZ

In stock

$17⁸⁰
Save $20
Spinning

Assassin
Edge II 7' Medium
Softbaiting | 7-14g | 6-10lb | 7'0"

In stock

$99⁰⁰ ~~$119⁰⁰~~
Spinning

Assassin
Allure Spin 7ML Spinning Rod
Light Game | PE0.4–0.8 | 5-14g | 7'0"

In stock

$219⁰⁰
Spinning

Assassin
Allure Spin 7M Softbait Rod
Softbaiting | PE0.6–1 | 7-21g | 7'0"

In stock

$219⁰⁰
Spinning

Zenaq
Fokeeto FC73-3 Twitch Spinning Rod
Light Casting | 7'3" | 15-80g | PE3-4
(1)

In stock

$975⁰⁰
Spinning
Sold out

Yamaga Blanks
Early Surf 103M Spinning Rod
Shore Casting | 8-42g | PE0.8-1.5 | 10'3"

$560⁰⁰
Spinning

Yamaga Blanks
Early Surf 105MH Spinning Rod
Shore Casting | 10-50g | PE1-2 | 10'5"

In stock

$590⁰⁰
Spinning
Sold out

Yamaga Blanks
Early Surf 109MMH Spinning Rod
Shore Casting | 8-50g | PE1-2 | 10'9"
(1)

$570⁰⁰
Spinning

Atomic
Flickz Spin Medium Heavy, 6'10, 2 pc, 12 - 24lb
Softbaiting | 12-24lb | 8-35g | 6'9"

In stock

$189⁰⁰
Spinning

Atomic
Arrowz Travel Spin 7', 4 pc, 8 - 16lb Spinning Rod
Softbaiting 7' | 8-16lb | 4pc

In stock

$249⁰⁰
Save up to 19%

Atomic
Semi Hardz Minnow
+6

In stock

From$23⁹⁰ ~~$28⁹⁹~~
Sold out

Daiwa
Daiwa Bait Junkie - 7" Jerkshad Korean BBQ

$12⁰⁰
Sold out

Daiwa
Daiwa Bait Junkie - 5" Jerkshad Korean BBQ

$12⁰⁰
Sold out

Daiwa
Daiwa Bait Junkie - 5.5" Wave Minnow Korean BBQ

$12⁰⁰
Z-Man
Bait BinderZ
2 Sizes

In stock

From$41⁸¹
Z-Man
Rattle Snaker Rattles
10 Pack

In stock

$14⁹⁸
Z-Man
Rattle Snaker Kit

In stock

$29⁸⁰
Sold out

Z-Man
Elaztech Bait LockerZ
Holds 75+ Packs

$148⁰⁰
Evergreen
Kicker Bug 4"
+10

In stock

$13⁰⁰
Vexed
Cray Lord Head
100g | 1 Colour

In stock

$15⁶⁰
Halco
Halco Madeyes - Mad Craw

In stock

$14⁸⁰
Spinning

Assassin
Supernova 73M - 4 Piece Softbait Rod
Softbaiting | PE0.6–1 | 3.5-21g | 7'3"

In stock

$369⁰⁰
Ocean Angler
Squid Supreme Scent

In stock

$24⁸⁹

Softbaiting has become the go-to technique for Kiwi anglers chasing snapper, kahawai, and other inshore species. Light tackle, subtle presentations, and the thrill of feeling every bite make it one of the most effective and addictive ways to fish. From rods and reels through to braids, leaders, jigheads, and accessories, this collection brings together everything you need to fish soft plastics the right way. Whether you’re new to the style or refining your setup, you’ll find the gear here to cast further, fish smarter, and connect with more fish.

EXPLORE
SOFTBAITING

See more Z-Man - HUGE Range!💤

See more Misfit Softbaits🧪

See more Softbaiting Rods 🎣

See more Soft Bait Reels!🤙

See more Jigheads - Essential!

See more Lines & Leaders 🪢

See more Essential Accessories...

See more Halco Madeyes - Funky Baits!

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EXPLORE SOFTBAITING