🔥NZ's Fishing Lure Superstore! | 100% NZ-Owned

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BlueBlue

Born in Tokyo, Now in NZ!

DUO International

Made in Japan - In Stock Now!

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See more BlueBlue - NZ NEW!

Unique Japanese lures – fish beware!

See more Maria Lures - In Stock Now 🤙

Trusted by anglers worldwide, proven in NZ waters.

See more Vexed - New Lures, Dangles & More!😃

New Zealand's biggest range of Vexed.

See more Our Best Selling Lures🔥

The lures Kiwi anglers keep coming back for.

See more Full Fishbites Range In-Stock Now!😁

Proven bait alternative – tough, long-lasting, and effective.

See more Squid Season’s Here — Get Your Jigs! 🦑

Yamashita, Duel, and more – the world’s best squid jigs.

See more Bottom Meat: The Hybrid Jig/Bait Lure🥩

Combining natural bait with a jig for the ultimate strike.

See more Fresh from Japan: Jackson Lures! ✈️

Exclusive distribution – direct from Japan to Monster Fishing.

See more Game Fishing Lures - Massive Range!🛥️

Premium lures built to tempt marlin, tuna, and other offshore monsters.

Halco Lures

New Zealands's biggest range. 🤙

See more Topwater Lures - Import Exclusives!

NZ's Coolest Range👌

See more Sliders & Slow Jigs...

From frantic work-ups to lazy rod-holder bites... these just work!

See more Softbaits & Soft Plastics!

From Z-Man to Chasebaits – premium softbaits proven in NZ waters.

See more Halco - NZ's Biggest Range!🚀

The results say it all – you know they work.

Saltwater Lures

Explore a top selection of saltwater lures here at Monster Fishing, featuring premium options from Bonze, Halco, Palms, and more. From topwater lures for explosive strikes to slow-pitch jigs and soft plastics for sub-surface action, or our wide range of game fishing lures, we have everything you need to target kingfish, snapper, tuna, marlin, and more.