When we opened our store, we were told by the major rod and reel brands, “We’re not opening new stores in your region.” We didn’t accept that. Why should our local fishing community have to drive 35km or more just to get quality gear?

So, we made the call to import the best tackle ourselves — and pass the savings directly to you. Now you’ll find big-brand reels at better prices, plus premium gear that isn’t even available anywhere else in New Zealand.

We stand 100% behind everything we sell. If we stock it, we back it — with proper support, honest advice, spare parts, and help if anything goes wrong. We’re here before and after the sale.

You shouldn’t have to settle — and now, you don’t have to.

At the heart of our store is Ollie – a passionate light tackle fisherman and, we believe, New Zealand’s youngest fishing store owner. What he may lack in years, he more than makes up for in energy, fishing knowledge, and a sharp eye for the best gear on the market.

Ollie’s no stranger to e-commerce. He grew up behind the scenes of Mighty Ape — one of New Zealand’s most successful online retailers — and is now building his own business, focused on quality gear, sharp pricing, and excellent customer service.

If you've ever been inspired by a post, caught a gear tip from a reel, or entered one of our giveaways – chances are Ian was behind it. He’s the creative mind who keeps our social media buzzing with fresh content, fishing action, and the latest gear drops.

Follow along and get amongst it – Ian’s always cooking up something worth checking out.