Our Mission
At MF, we’re not your average tackle shop -- we’re on a mission to give Kiwi anglers access to the world’s best fishing gear that’s been out of reach for too long.
We bring in the rods, reels, and lures that serious anglers dream about -- premium rod brands like Zenaq, Ripple Fisher, Yamaga Blanks, Olympic, and Assassin, and legendary lure makers such as Palms, Duo International, Hardcore, Jackson, Yo-Zuri, Duel, Evergreen, Tackle House, Chasebaits, and more coming soon.
This is gear you won’t find on most store shelves -- and that’s the point. We exist to fill the gap, bringing New Zealand anglers the high-performance tackle the rest of the world already knows and loves.
MF is here for anglers who want the best gear... and we’re proud to deliver it.
New gear lands all the time, so there’s always something fresh to cast, chase, and get excited about.
Why Import?
When we opened our store, we were told by the major rod and reel brands, “We’re not opening new stores in your region.” We didn’t accept that. Why should our local fishing community have to drive 35km or more just to get quality gear?
So, we made the call to import the best tackle ourselves — and pass the savings directly to you. Now you’ll find big-brand reels at better prices, plus premium, genuine gear that isn’t available anywhere else in New Zealand.
You shouldn’t have to settle — and now, you don’t have to.
If we stock it, we back it — with proper support, honest advice, spare parts, and help if anything goes wrong. We stand 100% behind everything we sell.
OLLIE
At the heart of our store is Ollie – a passionate light tackle fisherman and, we believe, New Zealand’s youngest fishing store owner. What he may lack in years, he more than makes up for in energy, fishing knowledge, and a sharp eye for the best gear on the market.
Ollie’s no stranger to e-commerce. He grew up behind the scenes of Mighty Ape — one of New Zealand’s most successful online retailers — and is now building his own business, focused on quality gear, sharp pricing, and excellent customer service.
Cho
Cho runs the show at our Ruakaka retail store and brings a wealth of fishing knowledge, retail experience, and good vibes to every customer interaction. Whether you're hunting Kingies or kitting out the kids for their first wharf mission, Cho’s got your back.
Come by the store – Cho's always up for a chat and keen to hear how your latest mission went!
Ian
If you've ever been inspired by a post, caught a gear tip from a reel, or entered one of our giveaways – chances are Ian was behind it. He’s the creative mind who keeps our social media buzzing with fresh content, fishing action, and the latest gear drops.
Follow along and get amongst it – Ian’s always cooking up something worth checking out.
Prince
Meet Prince – Chief Morale Officer
He may not pack orders or test tackle, but he’s a key part of the crew. Prince loves tagging along on fishing trips, patrolling the shallows, and keeping watch for fish (real or imagined).
You won’t find him behind the counter, but he's a big part of the Monster Fishing spirit – loyal, adventurous, and always ready for the next trip!