Born in Tokyo and trusted worldwide, BlueBlue creates premium saltwater lures engineered for long casts, stable flight, and lifelike action. Designed by Japanese pro angler Masanori Muraoka, every lure is tuned for tough coastal conditions - perfect for New Zealand anglers chasing monsters.
From the long-casting topwater lures to innovative little hardbodies, each model is built to fool local predators like snapper, kingfish, kahawai, trevally, and tuna. Whether you’re casting from the rocks, surf, or chasing work-ups by boat, BlueBlue delivers the castability, action, and toughness to match New Zealand waters.
