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BlueBlue

BlueBlue - Frid 125S

In stock
$2910

Colour: #01 BlueBlue

Why this colour

Blue chrome flash that reads clean in clear water and bright sun.

How to fish this lure The retrieve, the rig, and the colour Big Kev would tie on.

Specifications

TypeMinnow
Length125mm
Weight37g
BuoyancySinking
RiggingPre-Rigged

About this lure

The Frid 125S is a surf-specific sinking pencil designed to cover water efficiently and trigger bites from fish that ignore conventional lures. At 125mm and 37g, it casts long, sinks quickly, and delivers a distinctive wide-swinging action thanks to its twin-lip design.

  • Length / Weight: 125mm / 37g
  • Hooks & Rings: #5 × 3 / #3 rings
  • Twin-lip structure – produces a wide, metronome-like swing with strong vibration and resistance you can feel instantly.
  • Rear-weighted build – tail-heavy balance delivers class-leading casting distance.
  • Fast sinking – drops quickly so you can clearly detect bottom contact and avoid snags.
  • Horizontal swimming posture – belly lip keeps the lure level, imitating a jig-like silhouette that convinces wary fish.
  • Surf specialist – designed for open beach and rocky coastlines where long casts and control in wind are essential.

The Frid 125S takes the sinking pencil concept further with the world’s first twin-lip system. This gives anglers instant feedback through the rod and lets the lure hold its line in strong winds or currents. Its slim profile, long-cast design, and horizontal swimming action make it especially deadly on species like snapper, kahawai, trevally, and flatfish when they’re feeding in the surf zone.

How to fish the BlueBlue - Frid 125S

Big Kev's Tips

How to work it

Cast the Frid 125S long and let it sink on a controlled drop-the 37g weight and rear-weighted design deliver excellent distance and quick descent.

Work it with sharp, short rod twitches to activate the twin-lip system's wide, metronome-like swing; you'll feel strong vibration feedback through the rod. Fish it near the surface and through the mid-water column on the drop and retrieve, pausing to detect bottom contact.

The horizontal swimming posture and jig-like silhouette suit open beaches and rocky coastlines where wind and current demand a lure that holds its line and triggers bites from fish that ignore conventional patterns.

Which colour, and when

#01 BlueBlue #01 BlueBlueBlue chrome flash that reads clean in clear water and bright sun.
#03 Red & Gold Glow #03 Red & Gold GlowWarm glow finish that pulls fish in low light or overcast conditions.
#04 Orange Candy Holo #04 Orange Candy HoloWarm flash that stands out in choppy water or low light.
#07 Matte Chart #07 Matte ChartHigh-vis chartreuse that stays visible in stained or murky water.
#10 Surf King #10 Surf KingWarm flash that stands out in choppy water or low light.
#11 Funny Pink Zebra #11 Funny Pink ZebraPink holds confidence across conditions and stays visible in most light.

Why Buy From Us?

Learn More...
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    Proudly based in Northland, New Zealand, we operate a 270m² retail store alongside an 800m² warehouse—packed with the gear you need to hit the water.

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    We bring in the world’s finest tackle — from specialist Japanese rods to global lure icons — giving Kiwi anglers access to gear you simply won’t find anywhere else.

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