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NEW PRODUCTS
dropping weekly!
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450+ 5-Star Reviews!
NZ Owned & Operated
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NZ’s LURE SUPERSTORE
thousands in stock!
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FAST SHIPPING
from our NZ warehouse
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See more Sabikis - NZ's BEST range!
At NZ's BEST prices...
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best seller
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best seller
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best seller
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Hayabusa – Blue Runner Sabiki (Flash Blue Hage-Aurora, 3 Hooks)
In stock$1399Unit price /Unavailable -
Best seller
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staff pick
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Hayabusa - Super Strong Sabiki: Saba-Kawa & Gold Flasher (4 Hooks)
In stock$1399Unit price /Unavailable -
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Hayabusa - EX030 Hage Red Fish Skin Sabiki
Sabiki | #4 - #10
In stock$1090Unit price /Unavailable -
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Hayabusa - EX101 Hage Green Fish Skin Sabiki
Sabiki | #10 - #12
In stock$1170Unit price /Unavailable -
Hayabusa - Real Scale Flasher Sabiki EX126
Sabiki | #10 - #18
In stock$1480Unit price /Unavailable -
See more Weekly Specials
The Best Gear At The Best Prices 🤝
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Surf RodSpecial
Assassin - Slayer Surf 14ft Medium (#5) Surfcasting Rod
Surfcasting | 142–170g | PE2–3 | 14'0"
In stock$18615$21900Unit price /Unavailable -
Surf RodSpecial
Assassin - Slayer Surf 13ft Medium (#3) Surfcasting Rod
Surfcasting | 115–140g | PE2–3 | 13'0"
In stock$16830$19800Unit price /Unavailable -
Special
Daiwa - UVF Dura Sensor X4 + Si2
PE0.6 - PE4 | 200m - 300m | 10lb-46lb
In stockFrom$2070$2300Unit price /Unavailable -
Special
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Special
Daiwa - UVF Saltiga Dura Sensor X12 EX + Si3
PE3 - PE12 | 300m | 55lb - 156lb
In stock$13140$14600Unit price /Unavailable -
Surf RodSpecial
Assassin - Slayer Surf 12ft Medium (#2) Surfcasting Rod
Surfcasting | 115–142g | PE1.5–2.5 | 12'0"
In stock$14875$17500Unit price /Unavailable -
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175 x 105 x 22mm
In stock$1120$1400Unit price /Unavailable -
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186 x 103 x 34mm
In stock$1040$1300Unit price /Unavailable -
Special
146 x 103 x 23mm
In stock$784$980Unit price /Unavailable -
Special
146 x 103 x 23mm
In stock$784$980Unit price /Unavailable -
Special
See more 🚨 Z-MAN April Promotion 🚨
Buy 3 Z-MAN Softbait packs and get 1 Secret Sauce FREE
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See more Game Lures - Huge Range!
Get out there...
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Tuna Pick
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best seller
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Best Seller
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staff pick
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best seller
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best seller
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Tuna Pick
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staff pick
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See more XBRAID - Japan Made!💥
World's BEST Braid...
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best seller
PE0.4 - PE3 | 150m-300m | 10lb-50lb
In stockFrom$4880Unit price /Unavailable -
Ian's Pick
PE2.5 - PE8 | 300m | 50lb-120lb
In stockFrom$11880Unit price /Unavailable -
staff pick
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PE2.5 - PE6 | 300m | 45lb-90lb
In stock$13860Unit price /Unavailable -
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staff pick
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XBRAID - OLLTLOS PE WX8 - Finesse Shangrilla
PE0.4 - PE0.6 | 100m | 10lb-14lb
In stock$4930Unit price /Unavailable -
PE0.6 - 1.0 | 150m | 13.5lb - 21lb
In stock$5880Unit price /Unavailable -
XBRAID - OLLTLOS PE WX8 - Zone Finesse
PE0.8 - PE1 | 100m | 16lb-22lb
In stock$4930Unit price /Unavailable
See more Tackle Systems - Japan Made 😎
Revamp your tackle storage...
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Best seller
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Best seller
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nz exclusive
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Best Seller
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brick sh*thouse
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NZ Exclusive
See more Assassin Clothing - New to NZ!
Built tough to last...
See more Zenaq Rods - Made for Anglers😍
The pinnacle of Japanese rod craftsmanship!
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Spinning
Zenaq - Muthos Sonio 93M RG Topwater Rod
Shore Casting | 9'3" | 10-70g | PE3
In stock$1,21810Unit price /Unavailable -
Spinning
Zenaq - Muthos Accura 95H Ocean Topwater Rod
Shore Casting | 9'5" | 30-180g | PE6
In stock$1,16010Unit price /Unavailable -
Spinning
Zenaq - SINPAA SC83-95 Hiramasa Topwater Rod
Topwater | 8'3" | 60-140g | PE8
In stock$1,68260Unit price /Unavailable -
Spinning
Zenaq - Muthos Accura 100HH Type R Topwater Rod
Shore Casting | 10'0" | 40g-150g | PE6
In stock$1,62460Unit price /Unavailable -
Spinning
Zenaq - SINPAA SC81-80 Hiramasa Topwater Rod
Topwater | 8'3" | 40-100g | PE6
In stock$1,62460Unit price /Unavailable -
Spinning
Zenaq - Muthos Sonio 100M RG Topwater Rod
Shore Casting | 10'0" | 10-70g | PE3
In stock$1,21810Unit price /Unavailable -
Overhead
Zenaq - FOKEETO FB53-J15 IKARI Overhead Rod
Mechanical Jigging | 5'3" | 180-500g | PE12
In stock$1,16010Unit price /Unavailable -
Overhead
Zenaq - FOKEETO FB56-J10 IKARI Overhead Rod
Mechanical Jigging | 5'6" | 150-400g | PE8
In stock$1,10200Unit price /Unavailable -
Overhead
Zenaq - FOKEETO FB63-3 IKARI Overhead Rod
Slow-Pitch | 6'3" | ~240g | PE2
In stock$1,04390Unit price /Unavailable -
Overhead
Zenaq - Glanz GB84-X10 Utopian Bluster Overhead Rod
Shore Casting | 8'4" | 50-300g | PE4-8
In stock$1,28870Unit price /Unavailable -
Spinning
Zenaq - Inqlude IS82-M4 Squid Impact Squid Rod
Eging | 8'2" | Egi 3-4 | PE0.6-2
In stock$1,10340Unit price /Unavailable -
Spinning
Zenaq - Muthos Accura 100H Type R Topwater Rod
Shore Casting | 10'0" | 30-120g | PE5
In stock$1,56650Unit price /Unavailable -
Spinning
Zenaq - Muthos Accura 100HHH Topwater Rod
Shore Casting | 10'0" | 60-200g | PE10
In stock$1,27620Unit price /Unavailable -
Spinning
Zenaq - Muthos Accura 100HH Ocean Topwater Rod
Shore Casting | 10'0" | 40-150g | PE6
In stock$1,21810Unit price /Unavailable -
Spinning
Zenaq - Muthos Accura 100H Ocean Topwater Rod
Shore Casting | 10'0" | 30-120g | PE5
In stock$1,16010Unit price /Unavailable -
Overhead
Zenaq - FOKEETO FS53-J15 IKARI Overhead Rod
Mechanical Jigging | 5'3" | 180-500g | PE12
In stock$1,16010Unit price /Unavailable -
Overhead
Zenaq - FOKEETO FS56-J10 IKARI Overhead Rod
Mechanical Jigging | 5'6" | 150-400g | PE8
In stock$1,10200Unit price /Unavailable -
Overhead
Zenaq - FOKEETO FS60-J7 IKARI Overhead Rod
Jigging | 6'0" | ~350g | PE4
In stock$1,04390Unit price /Unavailable -
Overhead
Zenaq - FOKEETO FB64-5 IKARI Overhead Rod
Slow-Pitch | 6'4" | ~280g | PE2.5
In stock$1,04390Unit price /Unavailable -
Spinning
Zenaq - FOKEETO FS63-1.5 IKARI Spinning Rod
Slow-Pitch | 6'3" | ~130g | PE1.5
In stock$1,04390Unit price /Unavailable
See more Premium Reels Spooled with Fulldrag!🤙
The best spinning reels spooled with FREE XBraid Fulldrag!
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FREE BRAID
Daiwa - 25 SALTIGA 14000-XH + FREE XBraid
25kg Drag | 133cm Per Turn
In stock$1,54500 Elsewhere: $1,699.00 -
FREE BRAID
Daiwa - 25 SALTIGA 20000-H + FREE XBraid
30kg Drag | 138cm Per Turn
In stock$1,69600 Elsewhere: $1,899.00 -
FREE BRAID
Daiwa - 25 SALTIGA 18000-H + FREE XBraid
30kg Drag | 129cm Per Turn
In stock$1,78500 Elsewhere: $1,899.00 -
FREE BRAID
Shimano - 25 STELLA SW 14000XG + FREE XBraid
25kg Drag | 134cm Per Turn
In stock$1,62400 Elsewhere: $1,799.00 -
FREE BRAID
Daiwa - 25 SALTIGA 14000-P + FREE XBraid
25kg Drag | 102cm Per Turn
In stock$1,48800 Elsewhere: $1,699.00 -
FREE BRAID
Shimano - 25 STELLA SW 10000HG + FREE XBraid
25kg Drag | 116cm Per Turn
In stock$1,62400 Elsewhere: $1,799.00 -
FREE BRAID
Shimano - 25 STELLA SW 8000PG + FREE XBraid
25kg Drag | 92cm Per Turn
In stock$1,72400 Elsewhere: $1,749.00 -
FREE BRAID
Shimano - 25 STELLA SW 10000PG + FREE XBraid
25kg Drag | 99cm Per Turn
In stock$1,62400 Elsewhere: $1,799.00 -
FREE BRAID
Shimano - 25 STELLA SW 8000XG + FREE XBraid
25kg Drag | 119cm Per Turn
In stock$1,58800 Elsewhere: $1,749.00 -
FREE BRAID
Daiwa - 25 SALTIGA 20000-P + FREE XBraid
30kg Drag | 111cm Per Turn
In stock$1,78500 Elsewhere: $1,899.00 -
FREE BRAID
Daiwa - 25 SALTIGA 10000-P + FREE XBraid
25kg Drag | 99cm Per Turn
In stock$1,47800 Elsewhere: $1,699.00 -
FREE BRAID
Daiwa - 25 SALTIGA 8000-H + FREE XBraid
25kg Drag | 110cm Per Turn
In stock$1,54500 Elsewhere: $1,699.00 -
FREE BRAID
Daiwa - 25 SALTIGA 8000-P + FREE XBraid
25kg Drag | 94cm Per Turn
In stock$1,55500 Elsewhere: $1,699.00 -
FREE BRAIDSold out
See more Malosi - Now Available!
You know you want to... 😁
See more Slow Pitch Jigs 🔥
Maximum action with minimum effort!
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Best Seller
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ted's pick
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Staff Pick
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12 sizes
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Ollie's PickSpecial
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See more Meiho - Worlds Best Storage! 💥
Japanese-Made Tackle Storage...
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Best seller
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Best seller
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nz exclusive
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staff pick
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Best Seller
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best seller
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best seller
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staff pick
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brick sh*thouse
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best seller
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ian's pick
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See more hPa Gear - Built to Last 💪
French-designed fishing & adventure gear.
Introducing Monster Fishing
Learn More...-
Exclusive Imports
We bring in the world’s finest tackle — from specialist Japanese rods to global lure icons — giving Kiwi anglers access to gear you simply won’t find anywhere else.
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Fast Shipping - NZ Wide
With 10,000+ products in stock at our NZ warehouse, we dispatch orders the same day—with overnight delivery New Zealand wide.
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New Zealand Owned
Proudly based in Northland, New Zealand, we operate a 270m² retail store alongside an 800m² warehouse—packed with the gear you need to hit the water.
There’s a fine line between fishing and just standing on the shore like an idiot.
— Steven Wright
There is no greater fan of fly fishing than the worm.
— Patrick F. McManus
If people concentrated on the really important things in life, there’d be a shortage of fishing rods.
— Doug Larson
My biggest worry is that my partner will sell my fishing gear for what I told her it cost.
— Unknown
Many men go fishing all of their lives without knowing that it is not fish they are after.
— Henry David Thoreau
Nothing makes a fish bigger than almost being caught.”
— Unknown









