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350+ 5-Star Reviews!
NZ Owned & Operated
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NZ’s LURE SUPERSTORE
thousands in stock!
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FAST SHIPPING
from our NZ warehouse
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NEW PRODUCTS
dropping weekly!
Browse by Category...
See more Assassin - Great Value Rods!
Great Range + Great Prices!
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SpinningSpecial
Assassin - Duel XT 7MH Spinning Rod
Inshore | PE3–5 | 56–140g | 7'0"
In stock$23920$29900Unit price /Unavailable -
SpinningNew Arrival
Assassin - Slayer 7MH Spinning Rod
Casting | 7–21 g | 8–12 lb | 7'0"
In stock$5900Unit price /Unavailable -
SpinningSpecial
Assassin - Allure Spin 7M Softbait Rod
Softbaiting | PE0.6–1 | 7-21g | 7'0"
In stock$17520$21900Unit price /Unavailable -
SpinningSpecial
Assassin - Allure Spin 7ML Spinning Rod
Light Game | PE0.4–0.8 | 5-14g | 7'0"
In stock$17520$21900Unit price /Unavailable -
Surf Rod
Assassin - Slayer Surf 14ft Medium (#5) Surfcasting Rod
Surfcasting | 142–170g | PE2–3 | 14'0"
In stock$21900Unit price /Unavailable -
SpinningSpecial
Assassin - Allure Spin 7H-2 Spinning Rod
Softbaiting | PE1–1.5 | 14–42g | 7'0"
In stock$17600$21999Unit price /Unavailable -
Surf Rod
Assassin - Slayer Surf 12ft Medium (#2) Surfcasting Rod
Surfcasting | 115–142g | PE1.5–2.5 | 12'0"
In stock$17500Unit price /Unavailable -
Surf Rod
Assassin - Slayer Surf 13ft Medium (#3) Surfcasting Rod
Surfcasting | 115–140g | PE2–3 | 13'0"
In stock$19800Unit price /Unavailable -
Spinning
Assassin - Jigmaster II Slow 6MH-S Spinning Rod
Slow Pitch Jigging | 60–220 g | PE 2–4 | 6'0"
In stock$22500Unit price /Unavailable -
Overhead 180°
Assassin - Jigmaster II Slow 6M-C Overhead Rod
Slow Pitch Jigging | 30–120 g | PE 1.5–2 | 6'0"
In stock$22500Unit price /Unavailable -
Overhead 180°
Assassin - Jigmaster II Slow 6MH-C Overhead Rod
Slow Pitch Jigging | 60–220 g | PE 2–4 | 6'0"
In stock$22500Unit price /Unavailable -
Spinning
Assassin - Jigmaster II Slow 6M-S Spinning Rod
Slow Pitch Jigging | 30–120 g | PE 1.5–2 | 6'0"
In stock$22500Unit price /Unavailable -
SpinningSpecial
Assassin - Duel XT 7MH Spinning Rod
Offshore Spinning | PE2–4 | 55–112g | 7'0"
In stock$23920$29900Unit price /Unavailable -
Overhead 180°
Assassin - Jigmaster II Slow 6H-C Overhead Rod
Slow Pitch Jigging | 80–300 g | PE 3–6 | 6'0"
In stock$22500Unit price /Unavailable -
Spinning
Assassin - Slayer 7H Spinning Rod
Casting | 14–28 g | 12–20 lb | 7'0"
In stock$6500Unit price /Unavailable -
Spinning
Assassin - Slayer 66M Spinning Rod
Casting | 7–21 g | 6–12 lb | 6'6"
In stock$5900Unit price /Unavailable -
SpinningSpecial
Assassin - Duel XT 7L Spinning Rod
Offshore Spinning | PE1.5–2.5 | 21–70g | 7'0"
In stock$23920$29900Unit price /Unavailable -
SpinningSpecial
Assassin - Allure Spin 7MH-3 Spinning Rod
Estuary & Inshore | PE1.5–2.5 | 10–20g | 7'0"
In stock$19920$24900Unit price /Unavailable -
SpinningSpecial
Assassin - Allure Spin 7MH-2 Spinning Rod
Softbaiting | PE0.8–1.2 | 10.5–28g | 7'0"
In stock$17520$21900Unit price /Unavailable -
SpinningSpecial
Assassin - Allure Spin 66XLUL-2 Spinning Rod
Light Freshwater | PE0.4–1 | 1–8g | 6'6"
In stock$15920$19900Unit price /Unavailable
See more Atomic - Available Now!💥
Tried & Tested on Aussie monsters...
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Spinning
Atomic - Arrowz Travel Spin 7', 4 pc, 10 - 25lb Spinning Rod
Softbaiting 7' | 10-25lb | 4pc
In stock$24900Unit price /Unavailable -
Spinning
Atomic - Arrowz Offshore Spin 7', 2 pc, 14 - 30lb Spinning Rod
Spinning 7' | 14-30lb | 2pc
In stock$24900Unit price /Unavailable -
Spinning
Atomic - Arrowz Offshore Spin 7', 2 pc, 10 - 25lb Spinning Rod
Softbait 7' | 10-25lb | 2pc
In stock$22900Unit price /Unavailable -
Overhead
Atomic - Arrowz Offshore 6', 1 pc, 25 - 60lb Overhead Rod
Overhead 6' | 25-60lb | 1pc
In stock$22900Unit price /Unavailable -
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Atomic - Seekerz Heavy Jighead
1/24oz - 1oz | #2 - #7/0
In stockFrom $1299Unit price /Unavailable -
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See more Halco - NZs BIGGEST Range 💥
Tried & Tested...
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See more Game Season is ON!
Our best sellers are all proven winners!🥇
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New Arrival
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Centro - S/S Dual Rotation Ball-Bearing Coastlock Swivel
240lb - 600lb
In stockFrom $1525Unit price /Unavailable -
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Bonze - Grander Stainless Steel Single Hook Rig
9/0 | Single Hook Rig
In stockFrom $2860Unit price /Unavailable -
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Centro - S/S Dual Rotation Ball-Bearing Swivel
280lb - 555lb
In stockFrom $1180Unit price /Unavailable -
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See more Hayabusa Sabikis - NZ's Biggest Range!🚀
Fill your bait tank, fast.
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See more Premium Reels Spooled with Fulldrag!🤙
The best spinning reels spooled with FREE XBraid Fulldrag!
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FREE BRAID
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FREE BRAID
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FREE BRAID
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FREE BRAID
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FREE BRAID
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FREE BRAID
25kg Drag | 92cm Per Turn
In stock$1,72400 Elsewhere: $1,749.00 -
FREE BRAID
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FREE BRAID
25kg Drag | 119cm Per Turn
In stock$1,58800 Elsewhere: $1,749.00 -
FREE BRAID
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FREE BRAID
30kg Drag | 129cm Per Turn
In stock$1,81900Unit price /Unavailable -
FREE BRAID
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FREE BRAID
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FREE BRAID
See more What's New?🔥
New arrivals just in the door...
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New Arrival
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Surf RodNew Arrival
Assassin - Bluefish Zero Razor Edition 14' Heavy - Surf Casting Rod
Surf Casting | PE2-4 |14'0"
In stock$67999Unit price /Unavailable -
Surf RodNew Arrival
Assassin - Bluefish Zero Razor Edition 15' MH - Surf Casting Rod
Surf Casting | PE2-4 |15'0"
In stock$79999Unit price /Unavailable -
Surf RodNew Arrival
Assassin - Bluefish Zero Razor Edition 14' MH - Surf Casting Rod
Surf Casting | PE2-4 |14'0"
In stock$64999Unit price /Unavailable -
SpinningNew Arrival
Yamaga Blanks - BlueSniper 83/2 FLX-MODE Boat Topwater Rod
Topwater | 14-50g | PE2 | 8'3"
In stock$74000Unit price /Unavailable -
SpinningNew Arrival
Yamaga Blanks - BlueSniper 74/3 RGD-MODE Boat Topwater Rod
Topwater | 30-60g | PE2-3 | 7'4"
In stock$69000Unit price /Unavailable -
SpinningNew Arrival
Yamaga Blanks - BlueSniper 76/4 RGD-MODE Boat Topwater Rod
Topwater | 40-90g | PE4 | 7'6"
In stock$74000Unit price /Unavailable -
SpinningNew Arrival
Yamaga Blanks - BlueSniper 79/5 RGD-MODE Boat Topwater Rod
Topwater | 45-115g | PE4-5 | 7'9"
In stock$76000Unit price /Unavailable -
SpinningNew Arrival
Yamaga Blanks - BlueCurrent 78TZ Global Ajing Rod
Light Game | 5-25g | PE0.4-1 | 7'8"
In stock$72000Unit price /Unavailable -
SpinningNew Arrival
Yamaga Blanks - Blue Current 67TZ NANO Ajing Rod
Light Game | Max 5g | PE0.4 | 6'7"
In stock$63000Unit price /Unavailable -
OverheadNew Arrival
Yamaga Blanks - Blue Current III 69/B Overhead Ajing Rod
Light Game | Max 7g | PE0.3-0.6 | 6'9"
In stock$44000Unit price /Unavailable -
SpinningNew Arrival
Yamaga Blanks - BlueCurrent Wizy 610 Ajing Rod (4 Piece)
Light Game | 1-10g | PE0.3-0.6 | 6'10"
In stock$72500Unit price /Unavailable -
OverheadNew Arrival
Yamaga Blanks - BlueCurrent Wizy 72B Ajing Rod (4 Piece)
Light Game | 2-21g | PE0.4-1 | 7'2"
In stock$74000Unit price /Unavailable -
SpinningNew Arrival
Yamaga Blanks - BlueCurrent Wizy 72 Ajing Rod (4 Piece)
Light Game | 2-21g | PE0.4-0,8 | 7'2"
In stock$74000Unit price /Unavailable -
SpinningNew Arrival
Yamaga Blanks - BlueCurrent Wizy 810 Ajing Rod (4 Piece)
Light Game | 3-25g | PE0.4-1 | 8'1"
In stock$81000Unit price /Unavailable -
SpinningNew Arrival
Yamaga Blanks - BlueCurrent Wizy 710 Ajing Rod (4 Piece)
Light Game | 1.5-20g | PE0.4-0.8 | 7'1"
In stock$75000Unit price /Unavailable -
SpinningNew Arrival
Yamaga Blanks - SeaWalk Cast Jigging Rod SS73M
Light Jigging | Max 60g | PE2.0 | 7'3"
In stock$48000Unit price /Unavailable -
SpinningNew Arrival
Yamaga Blanks - SeaWalk Cast Jigging Rod SS71ML
Light Jigging | Max 40g | PE1.5 | 7'1"
In stock$49500Unit price /Unavailable -
SpinningNew Arrival
Yamaga Blanks - Galahad 585S Spinning Rod
Slow-Pitch | Max 280g | PE5 | 5'8"
In stock$68000Unit price /Unavailable -
SpinningNew Arrival
Yamaga Blanks - Galahad 634S Spinning Rod
Slow-Pitch | Max 220g | PE4 | 5'8"
In stock$65000Unit price /Unavailable -
SpinningNew Arrival
Yamaga Blanks - Galahad 633S Spinning Rod
Slow-Pitch | Max 180g | PE3 | 5'8"
In stock$63000Unit price /Unavailable -
OverheadNew Arrival
Yamaga Blanks - Galahad 584 Slow Global Overhead Rod
Slow Jigging | 300-500g | PE3 | 5'8"
In stock$84000Unit price /Unavailable -
OverheadNew Arrival
Yamaga Blanks - Galahad 622 Slow Global Overhead Rod
Slow Jigging | 100-250g | PE3 | 6'2"
In stock$77000Unit price /Unavailable -
OverheadNew Arrival
Yamaga Blanks - Galahad 621 Slow Global Overhead Rod
Slow Jigging | 80-200g | PE1 | 6'2"
In stock$76000Unit price /Unavailable
See more Zenaq: Hand-Crafted Japanese Rods! 😍
Handmade Japanese rods built for lifelong performance.
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Spinning
Zenaq - SINPAA SC81-80 Hiramasa Topwater Rod
Topwater | 8'3" | 40-100g | PE6
In stock$1,62460Unit price /Unavailable -
Spinning
Zenaq - Muthos Sonio 93M RG Topwater Rod
Shore Casting | 9'3" | 10-70g | PE3
In stock$1,21810Unit price /Unavailable -
Spinning
Zenaq - Muthos Sonio 100M RG Topwater Rod
Shore Casting | 10'0" | 10-70g | PE3
In stock$1,21810Unit price /Unavailable -
Spinning
Zenaq - Muthos Accura 95H Ocean Topwater Rod
Shore Casting | 9'5" | 30-180g | PE6
In stock$1,16010Unit price /Unavailable -
Spinning
Zenaq - Inqlude IS90-M7 Jaw Breaker Squid Rod
Light Casting | 9'0" | 10-50g | PE0.8-2.5
In stock$1,16470Unit price /Unavailable -
Overhead
Zenaq - Glanz GB84-X10 Utopian Bluster Overhead Rod
Shore Casting | 8'4" | 50-300g | PE4-8
In stock$1,28870Unit price /Unavailable -
Spinning
Zenaq - Inqlude IS82-M4 Squid Impact Squid Rod
Eging | 8'2" | Egi 3-4 | PE0.6-2
In stock$1,10340Unit price /Unavailable -
Spinning
Zenaq - Expedition EP83-6 Trevally Spinning Rod
Travel | 8'3" | 90-250g | PE5-8
In stock$1,16000Unit price /Unavailable -
Spinning
Zenaq - Muthos Accura 100HH Type R Topwater Rod
Shore Casting | 10'0" | 40g-150g | PE6
In stock$1,62460Unit price /Unavailable -
Spinning
Zenaq - Muthos Accura 100H Type R Topwater Rod
Shore Casting | 10'0" | 30-120g | PE5
In stock$1,56650Unit price /Unavailable -
Spinning
Zenaq - Muthos Accura 100HHH Topwater Rod
Shore Casting | 10'0" | 60-200g | PE10
In stock$1,27620Unit price /Unavailable -
Spinning
Zenaq - Muthos Accura 100HH Ocean Topwater Rod
Shore Casting | 10'0" | 40-150g | PE6
In stock$1,21810Unit price /Unavailable -
Spinning
Zenaq - Muthos Accura 100H Ocean Topwater Rod
Shore Casting | 10'0" | 30-120g | PE5
In stock$1,16010Unit price /Unavailable -
Overhead
Zenaq - FOKEETO FS53-J15 IKARI Overhead Rod
Mechanical Jigging | 5'3" | 180-500g | PE12
In stock$1,16010Unit price /Unavailable -
Overhead
Zenaq - FOKEETO FS56-J10 IKARI Overhead Rod
Mechanical Jigging | 5'6" | 150-400g | PE8
In stock$1,10200Unit price /Unavailable -
Overhead
Zenaq - FOKEETO FS60-J7 IKARI Overhead Rod
Jigging | 6'0" | ~350g | PE4
In stock$1,04390Unit price /Unavailable -
Overhead
Zenaq - FOKEETO FB63-3 IKARI Overhead Rod
Slow-Pitch | 6'3" | ~240g | PE2
In stock$1,04390Unit price /Unavailable -
Spinning
Zenaq - Tobizo Monster Buster TC77 Tuna Topwater Rod
Topwater | 7'7" | 80-230g | PE12
In stock$1,91600Unit price /Unavailable -
Spinning
Zenaq - Tobizo TC80-200G Topwater Rod
Topwater | 8'0" | 120-230g | PE10
In stock$1,49800Unit price /Unavailable -
Spinning
Zenaq - Tobizo TC86-110G Topwater Rod
Topwater | 8'6" | 70-160g | PE8
In stock$1,49800Unit price /Unavailable
See more Meiho - Worlds Best Storage! 💥
Japanese-Made Tackle Storage...
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nz exclusive
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ollie's pick
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brick sh*thouse
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Special
Meiho - Versus 8010 4-Draw Tackle Box (Black)
420 x 245 x 326mm
In stock$10900$11900Unit price /Unavailable -
best seller
See more hPa Gear - Built to Last 💪
French-designed fishing & adventure gear.
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New Arrival
Introducing Monster Fishing
Learn More...-
New Zealand Owned
Proudly based in Northland, New Zealand, we operate a 270m² retail store alongside an 800m² warehouse—packed with the gear you need to hit the water.
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Exclusive Imports
We bring in the world’s finest tackle — from specialist Japanese rods to global lure icons — giving Kiwi anglers access to gear you simply won’t find anywhere else.
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Fast Shipping - NZ Wide
With 10,000+ products in stock at our NZ warehouse, we dispatch orders the same day—with overnight delivery New Zealand wide.
There’s a fine line between fishing and just standing on the shore like an idiot.
— Steven Wright
There is no greater fan of fly fishing than the worm.
— Patrick F. McManus
If people concentrated on the really important things in life, there’d be a shortage of fishing rods.
— Doug Larson
My biggest worry is that my partner will sell my fishing gear for what I told her it cost.
— Unknown
Many men go fishing all of their lives without knowing that it is not fish they are after.
— Henry David Thoreau
Nothing makes a fish bigger than almost being caught.”
— Unknown