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350+ 5-Star Reviews!
NZ Owned & Operated
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NZ’s LURE SUPERSTORE
thousands in stock!
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FAST SHIPPING
from our NZ warehouse
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NEW PRODUCTS
dropping weekly!
Browse by Category...
See more What's New?🔥
New arrivals just in the door...
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SpinningNew Arrival
Ripple Fisher - RunnerExceed 102M Plug Nano Topwater Rod
Shore Casting | 20-70g | PE1.5-3 | 10'2"
In stock$1,23000Unit price /Unavailable -
SpinningNew Arrival
Ripple Fisher - RunnerExceed 103H Topwater Rod
Shore Casting | Max 130g | PE5 | 10'3"
In stock$1,09000Unit price /Unavailable -
SpinningNew Arrival
Ripple Fisher - RunnerExceed 104H Plug Topwater Rod
Shore Casting | 40-120g | PE4-6 | 10'4"
In stock$1,12000Unit price /Unavailable -
SpinningNew Arrival
Ripple Fisher - RunnerExceed 911MH Nano Topwater Rod
Shore Casting | Max 100g | PE4 | 9'11"
In stock$1,05000Unit price /Unavailable -
SpinningNew Arrival
Ripple Fisher - RunnerExceed 95TC Topwater Rod
Shore Casting | Max 120g | PE4 | 9'5"
In stock$1,26000Unit price /Unavailable -
SpinningNew Arrival
Ripple Fisher - RunnerExceed 100SHH LTD Topwater Rod
Shore Casting | Max 150g | PE8 | 10'
In stock$1,43000Unit price /Unavailable -
SpinningNew Arrival
Ripple Fisher - RunnerExceed 110H Plug Topwater Rod
Shore Casting | 40-130g | PE4-7 | 11'
In stock$1,25000Unit price /Unavailable -
SpinningNew Arrival
Ripple Fisher - MonsterImpact 113HH 4pc Spinning Rod
Shore Casting | Max 70g | PE3 | 11'3"
In stock$1,48000Unit price /Unavailable -
SpinningNew Arrival
Ripple Fisher - RunnerExceed FINAL STAND UP 83HH Topwater Rod
Shore Casting | Max 200g | PE8 | 8'3"
In stock$1,49000Unit price /Unavailable -
SpinningNew Arrival
Ripple Fisher - Big Tuna 87AS JAPAN SP w/ Gimbal Topwater Rod
Topwater Tuna | 40-150g | PE5-8 | 8'7"
In stock$1,79000Unit price /Unavailable -
SpinningNew Arrival
Ripple Fisher - Big Tuna 86 JAPAN SP w/ Gimbal Topwater Rod
Topwater Tuna | 40-160g | PE8-12 | 8'6"
In stock$1,24000Unit price /Unavailable -
SpinningNew Arrival
Ripple Fisher - Big Tuna 83 JAPAN SP w/ Gimbal Topwater Rod
Topwater Tuna | 40-150g | PE6-8 | 8'3"
In stock$1,19000Unit price /Unavailable -
SpinningNew Arrival
Ripple Fisher - Big Tuna 85F JAPAN SP w/ Gimbal Topwater Rod
Topwater Tuna | 18-120g | PE3-6 | 8'5"
In stock$1,22000Unit price /Unavailable -
SpinningNew Arrival
Ripple Fisher - Big Tuna 73 JAPAN SP w/ Gimbal Topwater Rod
Topwater Tuna | 60-180g | PE8-12 | 7'3"
In stock$1,24000Unit price /Unavailable -
SpinningNew Arrival
Ripple Fisher - Big Tuna 710RT JAPAN SP w/ Gimbal Topwater Rod
Topwater Tuna | 40-160g | PE8-12 | 7'10"
In stock$1,23000Unit price /Unavailable -
SpinningNew Arrival
Ripple Fisher - Big Tuna 70 JAPAN SP w/ Gimbal Topwater Rod
Topwater Tuna | 80-220g | PE10-12 | 7'0"
In stock$1,22000Unit price /Unavailable -
SpinningNew Arrival
Ripple Fisher - Big Tuna 76 JAPAN SP w/ Gimbal Topwater Rod
Topwater Tuna | 60-180g | PE8-12 | 7'6"
In stock$1,23000Unit price /Unavailable -
SpecialNew Arrival
Daiwa - 25 SALTIGA 25000-P Spinning Reel
30kg Drag | 118cm Per Turn
In stock$1,84500$1,89900Unit price /Unavailable -
New Arrival
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New Arrival
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New Arrival
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NZ ExclusiveNew Arrival
Daiwa - 25 CALDIA LT5000-CXH Spin Reel
12kg Drag | 6.2 Gear Ratio | 105cm Per Turn
In stock$38800Unit price /Unavailable -
New Arrival
Shimano - 23 SPEEDMASTER 14000XSD Surf Reel
20kg Drag | 103cm Per Turn
In stock$28800Unit price /Unavailable -
SpecialNew Arrival
Shimano - 23 STRADIC C3000 Spin Reel
9kg Drag | 78cm Per Turn
In stock$29400$36900Unit price /Unavailable
See more Assassin Clothing - New to NZ!
Built tough to last...
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New Arrival
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See more Best Selling Game Fishing Lures!💥
Tried & tested on local monsters...
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New Arrival
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New Arrival
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Best Seller
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Tuna Pick
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best seller
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Tuna Pick
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best seller
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staff pick
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See more Premium Reels Spooled with Fulldrag!🤙
The best spinning reels spooled with FREE XBraid Fulldrag!
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FREE BRAID
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FREE BRAID
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FREE BRAID
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FREE BRAID
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FREE BRAID
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FREE BRAID
25kg Drag | 92cm Per Turn
In stock$1,72400 Elsewhere: $1,749.00 -
FREE BRAID
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FREE BRAID
25kg Drag | 119cm Per Turn
In stock$1,58800 Elsewhere: $1,749.00 -
FREE BRAID
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FREE BRAID
30kg Drag | 129cm Per Turn
In stock$1,81900Unit price /Unavailable -
FREE BRAID
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FREE BRAID
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FREE BRAID
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FREE BRAIDSold out
See more Assassin - Great Value Rods!
Great Range + Great Prices!
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Surf Rod
Assassin - Slayer Surf 14ft Medium (#5) Surfcasting Rod
Surfcasting | 142–170g | PE2–3 | 14'0"
In stock$21900Unit price /Unavailable -
Spinning
Assassin - Allure Spin 7H-2 Spinning Rod
Softbaiting | PE1–1.5 | 14–42g | 7'0"
In stock$21999Unit price /Unavailable -
Surf Rod
Assassin - Slayer Surf 12ft Medium (#2) Surfcasting Rod
Surfcasting | 115–142g | PE1.5–2.5 | 12'0"
In stock$17500Unit price /Unavailable -
Surf Rod
Assassin - Slayer Surf 13ft Medium (#3) Surfcasting Rod
Surfcasting | 115–140g | PE2–3 | 13'0"
In stock$19800Unit price /Unavailable -
Spinning
Assassin - Jigmaster II Slow 6MH-S Spinning Rod
Slow Pitch Jigging | 60–220 g | PE 2–4 | 6'0"
In stock$22500Unit price /Unavailable -
Overhead 180°
Assassin - Jigmaster II Slow 6M-C Overhead Rod
Slow Pitch Jigging | 30–120 g | PE 1.5–2 | 6'0"
In stock$22500Unit price /Unavailable -
Overhead 180°
Assassin - Jigmaster II Slow 6H-C Overhead Rod
Slow Pitch Jigging | 80–300 g | PE 3–6 | 6'0"
In stock$22500Unit price /Unavailable -
Overhead 180°
Assassin - Jigmaster II Slow 6MH-C Overhead Rod
Slow Pitch Jigging | 60–220 g | PE 2–4 | 6'0"
In stock$22500Unit price /Unavailable -
Spinning
Assassin - Jigmaster II Slow 6M-S Spinning Rod
Slow Pitch Jigging | 30–120 g | PE 1.5–2 | 6'0"
In stock$22500Unit price /Unavailable -
Spinning
Assassin - Jigmaster II Slow 6H-S Spinning Rod
Slow Pitch Jigging | 80–300 g | PE 3–6 | 6'0"
In stock$22500Unit price /Unavailable -
Spinning
Assassin - Slayer 7H Spinning Rod
Casting | 14–28 g | 12–20 lb | 7'0"
In stock$6500Unit price /Unavailable -
Spinning
Assassin - Slayer 7MH Spinning Rod
Casting | 7–21 g | 8–12 lb | 7'0"
In stock$5900Unit price /Unavailable -
Spinning
Assassin - Slayer 66M Spinning Rod
Casting | 7–21 g | 6–12 lb | 6'6"
In stock$5900Unit price /Unavailable -
Spinning
Assassin - Allure Spin 7M Softbait Rod
Softbaiting | PE0.6–1 | 7-21g | 7'0"
In stock$21900Unit price /Unavailable -
Spinning
Assassin - Allure Spin 7ML Spinning Rod
Light Game | PE0.4–0.8 | 5-14g | 7'0"
In stock$21900Unit price /Unavailable -
Spinning
Assassin - Allure Spin 7MH-2 Spinning Rod
Softbaiting | PE0.8–1.2 | 10.5–28g | 7'0"
In stock$21900Unit price /Unavailable -
Spinning
Assassin - Allure Spin 7MH-3 Spinning Rod
Estuary & Inshore | PE1.5–2.5 | 10–20g | 7'0"
In stock$24900Unit price /Unavailable -
Spinning
Assassin - Allure Spin 66XLUL-2 Spinning Rod
Light Freshwater | PE0.4–1 | 1–8g | 6'6"
In stock$19900Unit price /Unavailable -
Spinning
Assassin - Slayer 7M Spinning Rod
Casting | 7–14 g | 6–10 lb | 7'0"
In stock$5900Unit price /Unavailable -
SpinningSold out
Assassin - Edge 7S-M Softbait Rod
Estuary & Inshore | 6–10lb | 7–14g | 7'0"
$9900Unit price /Unavailable
See more Game Season is ON!
Our best sellers are all proven winners!🥇
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New Arrival
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Bonze - Platinum Light Gauge Hook Rig
8/0 - 9/0 | 2 Pack
In stockFrom $4699Unit price /Unavailable -
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best sellerSpecial
Centro - S/S Dual Rotation Ball-Bearing Coastlock Swivel
240lb - 600lb
In stockFrom $1525Unit price /Unavailable -
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Bonze - Grander Stainless Steel Single Hook Rig
9/0 | Single Hook Rig
In stockFrom $2860Unit price /Unavailable -
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See more Halco - NZs BIGGEST Range 💥
Tried & Tested...
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best seller
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best seller
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Staff PickNew Arrival
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best seller
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See more Meiho - Worlds Best Storage! 💥
Japanese-Made Tackle Storage...
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New Arrival
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Best seller
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Best seller
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nz exclusive
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Best Seller
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staff pick
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best seller
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ollie's pick
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best seller
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staff pick
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best seller
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Special
Meiho - Versus 8010 4-Draw Tackle Box (Black)
420 x 245 x 326mm
In stock$10900$11900Unit price /Unavailable -
ian's pick
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See more hPa Gear - Built to Last 💪
French-designed fishing & adventure gear.
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New Arrival
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New Arrival
Introducing Monster Fishing
Learn More...-
Exclusive Imports
We bring in the world’s finest tackle — from specialist Japanese rods to global lure icons — giving Kiwi anglers access to gear you simply won’t find anywhere else.
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Fast Shipping - NZ Wide
With 10,000+ products in stock at our NZ warehouse, we dispatch orders the same day—with overnight delivery New Zealand wide.
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New Zealand Owned
Proudly based in Northland, New Zealand, we operate a 270m² retail store alongside an 800m² warehouse—packed with the gear you need to hit the water.
There’s a fine line between fishing and just standing on the shore like an idiot.
— Steven Wright
There is no greater fan of fly fishing than the worm.
— Patrick F. McManus
If people concentrated on the really important things in life, there’d be a shortage of fishing rods.
— Doug Larson
My biggest worry is that my partner will sell my fishing gear for what I told her it cost.
— Unknown
Many men go fishing all of their lives without knowing that it is not fish they are after.
— Henry David Thoreau
Nothing makes a fish bigger than almost being caught.”
— Unknown

