FREE SHIPPING ON ORDERS OVER $99* 📦

NZ's Lure Fishing Superstore! 🔥

Browse by Category...

See more Shop Slow Pitch Jigs

Slow Pitch Jigs See more

See more FREE SPOOLED Xbraid with any Daiwa Saltiga Reel

Match the best with the best!

See more Chase those work-ups! 🎣

Massive range of proven winners...

See more School Holiday Deals🤙

Take the kids fishing!

See more Shop Zenaq Topwater

Topwater Rods NZ's Biggest & BEST Range! See more

See more NZ'S Biggest Range Of Jackson

See more Softbaiting Combos

Matched for every style

See more Tackle Systems - Japan Made 😎

Revamp your tackle storage...

See more Keep the catch cold 🥶

ORCA Coolers - Built tough for every mission

See more Boating Essentials: Life Jackets

See more Game Season Is Coming!🎣

Proven marlin & tuna lures from Bonze, Fatboy & Halco

Introducing Monster Fishing

Learn More...

  • Exclusive Imports

    We bring in the world’s finest tackle — from specialist Japanese rods to global lure icons — giving Kiwi anglers access to gear you simply won’t find anywhere else.

  • Fast Shipping - NZ Wide

    With 10,000+ products in stock at our NZ warehouse, we dispatch orders the same day—with overnight delivery New Zealand wide.

  • New Zealand Owned

    Proudly based in Northland, New Zealand, we operate a 270m² retail store alongside an 800m² warehouse—packed with the gear you need to hit the water.

There’s a fine line between fishing and just standing on the shore like an idiot.

— Steven Wright

There is no greater fan of fly fishing than the worm.

— Patrick F. McManus

If people concentrated on the really important things in life, there’d be a shortage of fishing rods.

— Doug Larson

My biggest worry is that my partner will sell my fishing gear for what I told her it cost.

— Unknown

Many men go fishing all of their lives without knowing that it is not fish they are after.

— Henry David Thoreau

Nothing makes a fish bigger than almost being caught.”

— Unknown
}