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NZ's Lure Fishing Superstore! 🔥

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We celebrate, you save!

See more Softbaiting Combos 💪

Light-weight and ready to cast

See more Squid / Egi Rods 🦑

Extremely light and sensitive

See more Sabikis - NZ's BEST range!

At NZ's BEST prices...

See more Slow Pitch Jigs 🔥

Maximum action with minimum effort!

See more Assassin Clothing - New to NZ!

Built tough to last...

See more XBRAID - Japan Made!💥

World's BEST Braid...

See more Tackle Systems - Japan Made 😎

Revamp your tackle storage...

What's Hot... 🤙

See more Zenaq Rods - Made for Anglers😍

The pinnacle of Japanese rod craftsmanship!

See more Premium Reels Spooled with Fulldrag!🤙

The best spinning reels spooled with FREE XBraid Fulldrag!

Introducing Monster Fishing

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  • Exclusive Imports

    We bring in the world’s finest tackle — from specialist Japanese rods to global lure icons — giving Kiwi anglers access to gear you simply won’t find anywhere else.

  • Fast Shipping - NZ Wide

    With 10,000+ products in stock at our NZ warehouse, we dispatch orders the same day—with overnight delivery New Zealand wide.

  • New Zealand Owned

    Proudly based in Northland, New Zealand, we operate a 270m² retail store alongside an 800m² warehouse—packed with the gear you need to hit the water.

There’s a fine line between fishing and just standing on the shore like an idiot.

— Steven Wright

There is no greater fan of fly fishing than the worm.

— Patrick F. McManus

If people concentrated on the really important things in life, there’d be a shortage of fishing rods.

— Doug Larson

My biggest worry is that my partner will sell my fishing gear for what I told her it cost.

— Unknown

Many men go fishing all of their lives without knowing that it is not fish they are after.

— Henry David Thoreau

Nothing makes a fish bigger than almost being caught.”

— Unknown
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