FREE SHIPPING ON ORDERS OVER $99* 📦

NZ's Lure Fishing Superstore! 🔥

Browse by Category...

See more Shop Slow Pitch Jigs

Slow Pitch Jigs See more

See more Say Goodbye to July!

Bring on the warmer weather ☀️

See more Yamaga Blanks 🥷

The range to cover all fishing styles

See more Palms 🌴

A massive range of JDM tackle

See more Chase those work-ups! 🎣

Massive range of proven winners...

See more Zenaq Rods - Made for Anglers😍

The pinnacle of Japanese rod craftsmanship!

See more Tackle Systems - Japan Made 😎

Revamp your tackle storage...

See more Slow Pitch Jigs 🔥

Maximum action with minimum effort!

See more Assassin Clothing

Built tough to last...

See more XBRAID - Japan Made!💥

World's BEST Braid...

What's Hot... 🤙

Introducing Monster Fishing

Learn More...

  • Exclusive Imports

    We bring in the world’s finest tackle — from specialist Japanese rods to global lure icons — giving Kiwi anglers access to gear you simply won’t find anywhere else.

  • Fast Shipping - NZ Wide

    With 10,000+ products in stock at our NZ warehouse, we dispatch orders the same day—with overnight delivery New Zealand wide.

  • New Zealand Owned

    Proudly based in Northland, New Zealand, we operate a 270m² retail store alongside an 800m² warehouse—packed with the gear you need to hit the water.

There’s a fine line between fishing and just standing on the shore like an idiot.

— Steven Wright

There is no greater fan of fly fishing than the worm.

— Patrick F. McManus

If people concentrated on the really important things in life, there’d be a shortage of fishing rods.

— Doug Larson

My biggest worry is that my partner will sell my fishing gear for what I told her it cost.

— Unknown

Many men go fishing all of their lives without knowing that it is not fish they are after.

— Henry David Thoreau

Nothing makes a fish bigger than almost being caught.”

— Unknown
}