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BOAT SHOW SALE!
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400+ 5-Star Reviews!
NZ Owned & Operated
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NZ’s LURE SUPERSTORE
thousands in stock!
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FAST SHIPPING
from our NZ warehouse
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See more Hayabusa - 20% OFF! 🎣
Lethal Japanese Tackle...
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best sellerSpecial
Hayabusa - EX120 Gold Flasher & Fish Skin Sabiki
Sabiki | #8 - #12
In stock$784$980Unit price /Unavailable -
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Hayabusa - Double Glow Fish Skin Sabiki EX132
Sabiki | #8 - #20
In stock$1184$1480Unit price /Unavailable -
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Hayabusa - EX121 Gold Flasher & Fish Skin Sabiki
Sabiki | #14 - #18
In stock$936$1170Unit price /Unavailable -
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Hayabusa - UV White Shrimp Sabiki EX127
Sabiki | #10 - #18
In stock$952$1190Unit price /Unavailable -
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Hayabusa - Snapper Running Sinker Rig (Twin Pack)
4/0 - 6/0 | 4 Colours
In stock$1184$1480Unit price /Unavailable -
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Hayabusa - Laser Pink White Sabiki EX131
Sabiki | #8 - #20
In stock$1184$1480Unit price /Unavailable
See more XBRAID - Japan Made!💥
World's BEST Braid...
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best sellerSpecial
PE0.4 - PE3 | 150m-300m | 10lb-50lb
In stockFrom $3895$4880Unit price /Unavailable -
Ian's PickSpecial
PE2.5 - PE8 | 300m | 50lb-120lb
In stockFrom $9395$11880Unit price /Unavailable -
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PE2.5 - PE6 | 300m | 45lb-90lb
In stock$10995$13860Unit price /Unavailable -
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20lb-200lb | 50m
In stockFrom $1495$1830Unit price /Unavailable -
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XBRAID - OLLTLOS PE WX8 - Finesse Shangrilla
PE0.4 - PE0.6 | 100m | 10lb-14lb
In stock$3895$4930Unit price /Unavailable -
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PE0.6 - PE1.5 | 200m | 14lb-30lb
In stock$7095$8870Unit price /Unavailable -
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PE0.6 - 1.0 | 150m | 13.5lb - 21lb
In stock$4695$5880Unit price /Unavailable -
Special
XBRAID - OLLTLOS PE WX8 - Zone Finesse
PE0.8 - PE1 | 100m | 16lb-22lb
In stock$3895$4930Unit price /Unavailable
See more Tackle Systems - SAVE BIG! 🔥
Revamp your tackle storage...
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375 × 293 × 275mm
In stock$14320$17900Unit price /Unavailable
See more Assassin Clothing - New to NZ!
Built tough to last...
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See more Zenaq Rods - Made for Anglers😍
The pinnacle of Japanese rod craftsmanship!
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Spinning
Zenaq - SINPAA SC83-95 Hiramasa Topwater Rod
Topwater | 8'3" | 60-140g | PE8
In stock$1,68260Unit price /Unavailable -
Spinning
Zenaq - Muthos Accura 95H Ocean Topwater Rod
Shore Casting | 9'5" | 30-180g | PE6
In stock$1,16010Unit price /Unavailable -
Spinning
Zenaq - SINPAA SC81-80 Hiramasa Topwater Rod
Topwater | 8'3" | 40-100g | PE6
In stock$1,62460Unit price /Unavailable -
Spinning
Zenaq - Muthos Sonio 100M RG Topwater Rod
Shore Casting | 10'0" | 10-70g | PE3
In stock$1,21810Unit price /Unavailable -
Overhead
Zenaq - FOKEETO FB53-J15 IKARI Overhead Rod
Mechanical Jigging | 5'3" | 180-500g | PE12
In stock$1,16010Unit price /Unavailable -
Overhead
Zenaq - FOKEETO FB56-J10 IKARI Overhead Rod
Mechanical Jigging | 5'6" | 150-400g | PE8
In stock$1,10200Unit price /Unavailable -
Overhead
Zenaq - FOKEETO FB64-5 IKARI Overhead Rod
Slow-Pitch | 6'4" | ~280g | PE2.5
In stock$1,04390Unit price /Unavailable -
Overhead
Zenaq - FOKEETO FB63-3 IKARI Overhead Rod
Slow-Pitch | 6'3" | ~240g | PE2
In stock$1,04390Unit price /Unavailable -
Spinning
Zenaq - Fokeeto FC73-3 Twitch Spinning Rod
Light Casting | 7'3" | 15-80g | PE3-4
In stock$97570Unit price /Unavailable -
Overhead
Zenaq - Glanz GB84-X10 Utopian Bluster Overhead Rod
Shore Casting | 8'4" | 50-300g | PE4-8
In stock$1,28870Unit price /Unavailable -
Spinning
Zenaq - Inqlude IS82-M4 Squid Impact Squid Rod
Eging | 8'2" | Egi 3-4 | PE0.6-2
In stock$1,10340Unit price /Unavailable -
Spinning
Zenaq - Expedition EP83-6 Trevally Spinning Rod
Travel | 8'3" | 90-250g | PE5-8
In stock$1,16000Unit price /Unavailable -
Spinning
Zenaq - Muthos Accura 100H Type R Topwater Rod
Shore Casting | 10'0" | 30-120g | PE5
In stock$1,56650Unit price /Unavailable -
Spinning
Zenaq - Muthos Accura 100HHH Topwater Rod
Shore Casting | 10'0" | 60-200g | PE10
In stock$1,27620Unit price /Unavailable -
Spinning
Zenaq - Tobizo TC83-150G Type R Topwater Rod
Topwater | 8'3" | 90-180g | PE8
In stock$1,74070Unit price /Unavailable -
Spinning
Zenaq - Tobizo TC83-150G Topwater Rod
Topwater | 8'3" | 90-180g | PE8
In stock$1,49800Unit price /Unavailable -
SpinningSold out
Zenaq - Muthos Sonio 93M RG Topwater Rod
Shore Casting | 9'3" | 10-70g | PE3
$1,21810Unit price /Unavailable -
SpinningSold out
Zenaq - Muthos Accura 95H Type R Topwater Rod
Shore Casting | 9'5" | 30-180g | PE6
$1,56650Unit price /Unavailable -
SpinningSold out
Zenaq - Muthos Accura 100HH Type R Topwater Rod
Shore Casting | 10'0" | 40g-150g | PE6
$1,62460Unit price /Unavailable -
SpinningSold out
Zenaq - Inqlude IS90-M7 Jaw Breaker Squid Rod
Light Casting | 9'0" | 10-50g | PE0.8-2.5
$1,16470Unit price /Unavailable
See more Premium Reels Spooled with Fulldrag!🤙
The best spinning reels spooled with FREE XBraid Fulldrag!
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FREE BRAID
Daiwa - 25 SALTIGA 14000-XH + FREE XBraid
25kg Drag | 133cm Per Turn
In stock$1,54500 Elsewhere: $1,699.00 -
FREE BRAID
Shimano - 25 STELLA SW 14000XG + FREE XBraid
25kg Drag | 134cm Per Turn
In stock$1,62400 Elsewhere: $1,799.00 -
FREE BRAID
Daiwa - 25 SALTIGA 20000-H + FREE XBraid
30kg Drag | 138cm Per Turn
In stock$1,79495 Elsewhere: $1,899.00 -
FREE BRAID
Daiwa - 25 SALTIGA 14000-P + FREE XBraid
25kg Drag | 102cm Per Turn
In stock$1,52900 Elsewhere: $1,699.00 -
FREE BRAID
Shimano - 25 STELLA SW 10000HG + FREE XBraid
25kg Drag | 116cm Per Turn
In stock$1,62400 Elsewhere: $1,799.00 -
FREE BRAID
Shimano - 25 STELLA SW 8000PG + FREE XBraid
25kg Drag | 92cm Per Turn
In stock$1,72400 Elsewhere: $1,749.00 -
FREE BRAID
Shimano - 25 STELLA SW 10000PG + FREE XBraid
25kg Drag | 99cm Per Turn
In stock$1,62400 Elsewhere: $1,799.00 -
FREE BRAID
Shimano - 25 STELLA SW 8000XG + FREE XBraid
25kg Drag | 119cm Per Turn
In stock$1,58800 Elsewhere: $1,749.00 -
FREE BRAID
Daiwa - 25 SALTIGA 20000-P + FREE XBraid
30kg Drag | 111cm Per Turn
In stock$1,81900 Elsewhere: $1,899.00 -
FREE BRAID
Daiwa - 25 SALTIGA 18000-H + FREE XBraid
30kg Drag | 129cm Per Turn
In stock$1,81900Unit price /Unavailable -
FREE BRAID
Daiwa - 25 SALTIGA 10000-P + FREE XBraid
25kg Drag | 99cm Per Turn
In stock$1,54500 Elsewhere: $1,699.00 -
FREE BRAID
Daiwa - 25 SALTIGA 8000-H + FREE XBraid
25kg Drag | 110cm Per Turn
In stock$1,54500 Elsewhere: $1,699.00 -
FREE BRAID
Daiwa - 25 SALTIGA 8000-P + FREE XBraid
25kg Drag | 94cm Per Turn
In stock$1,55500 Elsewhere: $1,699.00 -
FREE BRAIDSold out
See more Best Selling Game Fishing Lures!💥
Tried & tested on local monsters...
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New Arrival
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New Arrival
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Tuna Pick
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Tuna Pick
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See more Game Season is ON!
Our best sellers are all proven winners!🥇
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New Arrival
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Bonze - Platinum Light Gauge Hook Rig
8/0 - 9/0 | 2 Pack
In stockFrom $4699Unit price /Unavailable -
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best sellerSpecial
Centro - S/S Dual Rotation Ball-Bearing Coastlock Swivel
240lb - 600lb
In stockFrom $1525Unit price /Unavailable -
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Bonze - Grander Stainless Steel Single Hook Rig
9/0 | Single Hook Rig
In stockFrom $2860Unit price /Unavailable -
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See more Slow Pitch Jigs 🔥
Maximum action with minimum effort!
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12 sizes
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Ollie's Pick
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See more Meiho - Worlds Best Storage! 💥
Japanese-Made Tackle Storage...
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See more hPa Gear - Built to Last 💪
French-designed fishing & adventure gear.
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Introducing Monster Fishing
Learn More...-
Exclusive Imports
We bring in the world’s finest tackle — from specialist Japanese rods to global lure icons — giving Kiwi anglers access to gear you simply won’t find anywhere else.
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Fast Shipping - NZ Wide
With 10,000+ products in stock at our NZ warehouse, we dispatch orders the same day—with overnight delivery New Zealand wide.
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New Zealand Owned
Proudly based in Northland, New Zealand, we operate a 270m² retail store alongside an 800m² warehouse—packed with the gear you need to hit the water.
There’s a fine line between fishing and just standing on the shore like an idiot.
— Steven Wright
There is no greater fan of fly fishing than the worm.
— Patrick F. McManus
If people concentrated on the really important things in life, there’d be a shortage of fishing rods.
— Doug Larson
My biggest worry is that my partner will sell my fishing gear for what I told her it cost.
— Unknown
Many men go fishing all of their lives without knowing that it is not fish they are after.
— Henry David Thoreau
Nothing makes a fish bigger than almost being caught.”
— Unknown

