Fishbites aren’t just another scented bait – they’re the result of decades of scientific research and a lifelong obsession with fishing. Developed by world-renowned marine biologist Dr. William Carr, Fishbites are backed by hard science, not fishy folklore.
It all began in Florida, where Dr. Carr's fascination with how fish detect prey sparked a breakthrough: fish aren’t drawn to what smells good to us – they chase specific chemical signals in the water. He spent over 30 years cracking the code on what triggers a fish to bite and stay hooked, developing a formula that combines scent and flavor for maximum effectiveness.
From those early experiments came Fishbites – a proudly American-made bait that's clean, easy to use, and proven to catch. Whether you're targeting snapper, kingfish, or anything in between, Fishbites offer explosive strikes and long-lasting results.
With over 160 products in the range, including the ultra-tough Fight Club® series, Fishbites are trusted by anglers across the globe to land more than 150 species in both fresh and saltwater.
No mess. No nonsense. Just science that works – and fish that bite.
