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BlueBlue - Frid 90S

$2760
Colour: #01 BlueBlue

BlueBlue - Frid 90S - #01 BlueBlue

The Frid 90S is the world’s first twin-lip sinking pencil – a compact lure that casts like a bullet, drops quickly, and delivers a unique wide-swinging action. At 90mm and 27g, it’s easy to use on lighter tackle yet tough enough for serious surf and inshore fishing.

  • Length / Weight: 90mm / 27g
  • Hooks & Rings: #5 × 2 / #3 rings
  • Twin-lip design – delivers a wide, metronome-like swimming action with strong vibration and resistance you can feel through the rod.
  • Rear-weighted build – casts long and straight, even in strong winds.
  • Fast fall – drops quickly to the bottom, making it easy to detect depth and avoid snags.
  • Horizontal swimming posture – belly lip stabilises the lure, giving it a jig-like silhouette that fools wary fish.
  • Versatile use – effective in surf, rocks, rivers, and harbours with excellent control and handling.

The Frid 90S combines long-distance casting with instant control after splashdown. Its twin-lip design grips the water, keeping the lure stable and working properly even in strong crosswinds. With its horizontal swimming posture and wide swinging action, it triggers bites from predators that ignore conventional pencils – making it a deadly option when targeting pressured fish.

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  • New Zealand Owned

    Proudly based in Northland, New Zealand, we operate a 270m² retail store alongside an 800m² warehouse—packed with the gear you need to hit the water.

  • Fast Shipping - NZ Wide

    With 7000+ products in stock at our NZ warehouse, we dispatch orders the same day—with overnight delivery New Zealand wide.

  • Exclusive Imports

    We import the world’s finest tackle, from specialist Japanese rods to global lure favourites—so you can fish with gear you won’t find anywhere else locally.