🔥NZ's Fishing Lure Superstore! | 100% NZ-Owned

FREE SHIPPING ON ORDERS OVER $99* 🤙

  • NZ’s BEST LURE RANGE

    thousands in stock!

  • WORLDWIDE IMPORTS

    shipping from NZ!

  • FAST SHIPPING

    from our NZ warehouse

  • GREAT PRICES!

    everyday low prices!

Browse by Category...

NZ NEW

Handmade Japanese Rods - Limited Stock!

BlueBlue Lures

Super Innovative Lures, Born in Tokyo!

1 3

See more BlueBlue - In-Stock Now!

Japanese Lures - NZ New...

See more More Shimano - In Stock Now!

Shimano reels at super-sharp NZ prices!

See more FCL Labo - Coming Soon!

Beautiful Handmade Japanese Lures😍

See more Varivas - NZ's BEST Prices! 🥇

Imported direct from Japan.

See more hPa Gear - Built to Last 💪

French-designed fishing & adventure gear.

See more Tackle Storage - Get Your Gear Sorted!

See more Our Best-Selling Lures🔥

The lures Kiwi anglers keep coming back for.

Introducing Monster Fishing

Learn More...

  • New Zealand Owned

    Proudly based in Northland, New Zealand, we operate a 270m² retail store alongside an 800m² warehouse—packed with the gear you need to hit the water.

  • Exclusive Imports

    We bring in the world’s finest tackle — from specialist Japanese rods to global lure icons — giving Kiwi anglers access to gear you simply won’t find anywhere else.

  • Fast Shipping - NZ Wide

    With 10,000+ products in stock at our NZ warehouse, we dispatch orders the same day—with overnight delivery New Zealand wide.

See more Decoy - Top Tier Terminal...

Assist Hooks, Split Rings, and more!

See more Z-Man, Fishbites, and More!

We've got all the favourites - in-stock now...

There’s a fine line between fishing and just standing on the shore like an idiot.

— Steven Wright

There is no greater fan of fly fishing than the worm.

— Patrick F. McManus

If people concentrated on the really important things in life, there’d be a shortage of fishing rods.

— Doug Larson

My biggest worry is that my partner will sell my fishing gear for what I told her it cost.

— Unknown

Many men go fishing all of their lives without knowing that it is not fish they are after.

— Henry David Thoreau

Nothing makes a fish bigger than almost being caught.”

— Unknown

See more Fresh from Japan: Jackson Lures! ✈️

Exclusive Japanese lures at Monster Fishing.