🔥NZ's Fishing Lure Superstore! | 100% NZ-Owned

140+ ⭐⭐⭐⭐⭐ Google Reviews

  • NZ’s BEST LURE RANGE

    thousands in stock!

  • GREAT PRICES!

    everyday low prices!

  • FAST SHIPPING

    from our NZ warehouse

  • WORLDWIDE IMPORTS

    shipping from NZ!

NZ NEW

Handmade Japanese Rods - Limited Stock!

BlueBlue Lures

Super Innovative Lures, Born in Tokyo!

Duo International

Made in Japan - Just Arrived!🔥

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Introducing Monster Fishing

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  • New Zealand Owned

    Proudly based in Northland, New Zealand, we operate a 270m² retail store alongside an 800m² warehouse—packed with the gear you need to hit the water.

  • Exclusive Imports

    We bring in the world’s finest tackle — from specialist Japanese rods to global lure icons — giving Kiwi anglers access to gear you simply won’t find anywhere else.

  • Fast Shipping - NZ Wide

    With 7000+ products in stock at our NZ warehouse, we dispatch orders the same day—with overnight delivery New Zealand wide.

There’s a fine line between fishing and just standing on the shore like an idiot.

Steven Wright

There is no greater fan of fly fishing than the worm.

Patrick F. McManus

If people concentrated on the really important things in life, there’d be a shortage of fishing rods.

Doug Larson

My biggest worry is that my partner will sell my fishing gear for what I told her it cost.

Unknown

Many men go fishing all of their lives without knowing that it is not fish they are after.

Henry David Thoreau

Nothing makes a fish bigger than almost being caught.”

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