πŸ”₯NZ's Fishing Lure Superstore! | 100% NZ-Owned

150+ ⭐⭐⭐⭐⭐ Google Reviews

  • NZ’s BEST LURE RANGE

    thousands in stock!

  • WORLDWIDE IMPORTS

    shipping from NZ!

  • FAST SHIPPING

    from our NZ warehouse

  • GREAT PRICES!

    everyday low prices!

NZ NEW

Handmade Japanese Rods - Limited Stock!

BlueBlue Lures

Super Innovative Lures, Born in Tokyo!

Duo International

Made in Japan - Just Arrived!πŸ”₯

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  • New Zealand Owned

    Proudly based in Northland, New Zealand, we operate a 270mΒ² retail store alongside an 800mΒ² warehouseβ€”packed with the gear you need to hit the water.

  • Exclusive Imports

    We bring in the world’s finest tackle β€” from specialist Japanese rods to global lure icons β€” giving Kiwi anglers access to gear you simply won’t find anywhere else.

  • Fast Shipping - NZ Wide

    With 7000+ products in stock at our NZ warehouse, we dispatch orders the same dayβ€”with overnight delivery New Zealand wide.

There’s a fine line between fishing and just standing on the shore like an idiot.

β€” Steven Wright

There is no greater fan of fly fishing than the worm.

β€” Patrick F. McManus

If people concentrated on the really important things in life, there’d be a shortage of fishing rods.

β€” Doug Larson

My biggest worry is that my partner will sell my fishing gear for what I told her it cost.

β€” Unknown

Many men go fishing all of their lives without knowing that it is not fish they are after.

β€” Henry David Thoreau

Nothing makes a fish bigger than almost being caught.”

β€” Unknown