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NZ's Lure Fishing Superstore! 🔥

See more Best Selling Game Fishing Lures

Our most popular game fishing lures.

See more Bonze Marlin Lures

Graeme 'Bonze' Fleet's pushers and trolling heads for marlin and tuna.

See more Fatboy Lures

Skirted lures, pre-rigged lures, teasers and rigging from Fatboy.

See more Pre-Rigged Lures & Lure Packs

Rigged and ready to troll, plus Fatboy game and tuna packs.

See more Tuna Lures

Skirts, bibbed divers and stickbaits for tuna.

See more Game Fishing Teasers

Birds, chains and dredges to raise fish into the spread.

Trolling Lures Specials

Lure Collections