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See more Best Selling Softbaits

Our most popular soft plastics right now.

See more Z-Man Softbaits

ElaZtech baits that stretch, float and outlast ordinary plastics.

See more Grubs & Curly Tails

Curl tails that kick at the slowest retrieve, for snapper and kahawai.

See more Jerkshads & Stickbaits

Split and forked tails that dart and glide on the drop.

See more Paddle Tails

Swimbaits with a thumping tail, from micro minnows to big mullet.

See more Prawns & Shrimp

Realistic prawn and shrimp imitations for snapper, gurnard and kingfish.

See more Reins Softbaits

Tiny Japanese ajing and finesse baits.

See more Halco Madeyes

Paddle Prawns, Flick Sticks and more from Halco.

See more Jigheads

The right head for every softbait and depth.

See more Softbaiting Rods

Light, fast rods built for working softbaits.

Soft Baits & Soft Plastics

Get ready to hook some serious snapper with our awesome range of soft plastics! Our durable softbaits come in a variety of vibrant colors and sizes, ensuring there's something for every fishing scenario. Whether you're casting from shore or drifting over reefs, these soft plastics are your ticket to reeling in those monster snapper.

Featuring top brands like Z-Man, Chasebaits, Halco, Reins, Evergreen, Fishbites, Hayabusa, and Ocean Angler. These soft plastics cover every style — from squid and prawn imitations to paddle tails and jerk shads — all proven to tempt snapper, kingfish and trout in NZ waters.

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