🔥NZ's Fishing Lure Superstore! | 100% NZ-Owned

100+ ⭐⭐⭐⭐⭐ Google Reviews

Surfmaster - Long John Silver

From $800
Size
Colour: Blue

Slim, castable metal lure designed to imitate small baitfish and trigger fast-moving predators.

The Long John Silver features a sleek profile and reflective finish for clear, enticing visibility underwater. Available in weights from ~14 g to 68 g, it casts smoothly and reacts well to quick retrieves or jigging. Its balanced design and built-in treble provide strong hook-up potential with minimal tuning.

  • Weight options: approximately 14 g, 20 g, 28 g, 42 g, 55 g, and 68 g 
  • Colours include blue, green, pearl, and red
  • A slim body balances well for long casts
  • Reflective metal finish for flash in both clear and stained water
  • Pre‑rigged with corrosion-resistant treble hook for quick hookup

Ideal for inshore species such as kahawai, trevally, kingfish, and snapper when you're working around reefs, channels, or bait schools in New Zealand waters.

Why Buy From Us?

Learn More...
  • New Zealand Based

    Proudly based in Northland, New Zealand, we operate a 270m² retail store alongside an 800m² warehouse—packed with the gear you need to hit the water.

  • We Hold Stock

    With over 7,000 products on hand, we pack and ship straight from our NZ warehouse—so you get the gear you need, fast and hassle-free.

  • Fast Shipping - NZ Wide

    We ship fast, right across NZ. Whether you’re in the city or kicking back by the beach, your gear’s on its way in no time—so you’re ready to fish when the bite’s on.