Surfmaster - Pilchard Lure

A realistic metal pilchard imitation that casts well and excels across multiple fishing techniques.

This Surfmaster lure comes in weights ranging from 7 g up to 85 g and finishes including reflective blue, chrome, and blue/white, designed to match baitfish in New  Zealand waters such as pilchard and anchovy. Its slim profile and balanced weight distribution offer excellent casting control, while the built-in treble hook ensures good hook-up rates.

When retrieved with speed or jigged vertically, its flash and subtle wobble attract species like kahawai, trevally, kingfish, and snapper. It’s equally effective when trolled or fished around reefs, gutters, or schooling bait zones.

• Float or slow-sink action depending on size and finish
• Length/weight options: approx. 7 g to 85 g in incremental sizes
• Strong VMC treble hooks for dependable hooking power
• Highly reflective finishes enhance visibility in coastal conditions

A simple, versatile lure that’s a staple for any inshore or nearshore angler seeking baitfish imitation without complication.