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Surfmaster - Long John Silver

From $800
Size
Colour: Blue

Slim, castable metal lure designed to imitate small baitfish and trigger fast-moving predators.

The Long John Silver features a sleek profile and reflective finish for clear, enticing visibility underwater. Available in weights from ~14 g to 68 g, it casts smoothly and reacts well to quick retrieves or jigging. Its balanced design and built-in treble provide strong hook-up potential with minimal tuning.

  • Weight options: approximately 14 g, 20 g, 28 g, 42 g, 55 g, and 68 g 
  • Colours include blue, green, pearl, and red
  • A slim body balances well for long casts
  • Reflective metal finish for flash in both clear and stained water
  • Pre‑rigged with corrosion-resistant treble hook for quick hookup

Ideal for inshore species such as kahawai, trevally, kingfish, and snapper when you're working around reefs, channels, or bait schools in New Zealand waters.

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  • New Zealand Owned

    Proudly based in Northland, New Zealand, we operate a 270m² retail store alongside an 800m² warehouse—packed with the gear you need to hit the water.

  • Fast Shipping - NZ Wide

    With 7000+ products in stock at our NZ warehouse, we dispatch orders the same day—with overnight delivery New Zealand wide.

  • Exclusive Imports

    We import the world’s finest tackle, from specialist Japanese rods to global lure favourites—so you can fish with gear you won’t find anywhere else locally.