Jackson - Plunge

The Jackson Plunge is a versatile metal jig designed to give New Zealand anglers complete control over the lure's action, whether shore casting or fishing vertically from a boat. Built with a unique asymmetrical body, this jig excels at targeting Kingfish, Snapper, and Tuna by alternating between a rapid vertical drop and a tempting, fluttering pause.

Its aerodynamic shape ensures exceptional casting distance, making it a favourite for reaching feeding workups from the rocks or beach. By simply adjusting line tension, you can switch from a fast, fleeing baitfish movement to a slow, horizontal fall that mimics a wounded prey—a deadly trigger for predatory strikes.

• Asymmetrical Body Design – Creates a distinct fluttering action on the drop to mimic dying baitfish.
• Versatile Action Control – Falls vertically with tension for speed or horizontally on slack line for maximum hang time.
• Long-Casting Profile – Aerodynamic shape cuts through wind for extended range, perfect for land-based anglers.
• Responsive Retrieval – Slides widely during jerks and wobbles on a straight retrieve to attract fish from distance.
• Multi-Species Appeal – Proven effective on Snapper, Kingfish, and Kahawai in varied depths.