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Hardcore

Hardcore - Sonic Boom SB Pop (F)

$5600
Size
Colour: Sardine

The Hardcore SB Pop 150mm is built to launch like a missile, thanks to its internationally patented MAG BULLET® system—a magnetic weight transfer system that delivers explosive casting distance up to 80 metres. Whether you're chasing kingfish off the rocks or pelagics from the boat, this lure gets where others don’t.

Its slim, sardine-like body design mimics natural baitfish, while the aggressive cup face creates maximum splash and water grab to call in predators from a distance. On the retrieve, a powerful internal magnet locks the weight in place to keep the action tight and stable—no wobble, no nonsense.

To add to the flash, the SB Pop is rigged with Hardcore’s Real Lens Finish, a patented inner lens design that reflects light like actual fish scales. It’s tough too—the embedded holographic sheet won’t flake or wear off, even after repeated strikes.

Key Features:

  • MAG BULLET® system for long-range casting (up to 80m)
  • 150mm, 47g floating body – ideal for targeting big predators like kingfish and tuna
  • Real Lens Finish with permanent internal holographic shine
  • Thick-shaft hooks + wire-through construction for serious fish
  • Cup-face design for surface pop and splash
  • Built to handle offshore, rocks, and heavy current

Whether you're working the wash or firing casts into offshore boils, the SB Pop 150mm brings the noise—loud, long, and deadly.

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Why Buy From Us?

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  • New Zealand Owned

    Proudly based in Northland, New Zealand, we operate a 270m² retail store alongside an 800m² warehouse—packed with the gear you need to hit the water.

  • Fast Shipping - NZ Wide

    With 7000+ products in stock at our NZ warehouse, we dispatch orders the same day—with overnight delivery New Zealand wide.

  • Exclusive Imports

    We import the world’s finest tackle, from specialist Japanese rods to global lure favourites—so you can fish with gear you won’t find anywhere else locally.