FREE SHIPPING ON ORDERS OVER $99* 📦

NZ's Lure Fishing Superstore! 🔥

Hardcore

Hardcore - Sonic Boom SB Pop (F)

In stock
$3790 Was: $47.00 Save $9.10
Sale price until Mon 12 Oct All Specials

Size: 120mm

Colour: Sardine

Why this colour

Natural baitfish match that shines brightest in clear water under full sun.

In-store availability

  • Ruakaka Store32 Waiwarawara Drive, Ruakākā Online only
  • Albany StoreOpening soon — Auckland's North Shore Coming soon
Free shipping on orders over $99* Free shipping $99+
650+ 5-star reviews from real anglers 650+ 5★ reviews
Order now, and it ships Friday! Ships Friday!
Topwater Lures
How to fish this lure The retrieve, the rig, and the colour Big Kev would tie on.

Specifications

TypePopper
Length120mm
Weight32g
BuoyancyFloating
Rigging#1 Trebles

About this lure

The Hardcore SB Pop is built to launch like a missile, thanks to its internationally patented MAG BULLET® system—a magnetic weight transfer system that delivers explosive casting distance. Whether you're chasing kingfish off the rocks or pelagics from the boat, this lure gets where others don’t.

Its slim, sardine-like body design mimics natural baitfish, while the aggressive cup face creates maximum splash and water grab to call in predators from a distance. On the retrieve, a powerful internal magnet locks the weight in place to keep the action tight and stable—no wobble, no nonsense.

To add to the flash, the SB Pop is rigged with Hardcore’s Real Lens Finish, a patented inner lens design that reflects light like actual fish scales. It’s tough too—the embedded holographic sheet won’t flake or wear off, even after repeated strikes.

Key Features:

  • MAG BULLET® system for long-range casting
  • Real Lens Finish with permanent internal holographic shine
  • Thick-shaft hooks + wire-through construction for serious fish
  • Cup-face design for surface pop and splash
  • Built to handle offshore, rocks, and heavy current

How to fish the Hardcore - Sonic Boom SB Pop (F)

Big Kev's Tips

How to work it

Cast the Sonic Boom SB Pop to distance-the MAG BULLET® system delivers exceptional range, letting you reach feeding kingfish and tuna far from the boat or rocks.

Work it with sharp, rhythmic pops using the rod tip, pausing between strokes to let the cup face create maximum splash and water disturbance.

The 150mm body and 47g weight keep the action tight and stable on the retrieve, with no excessive wobble. Target surface-feeding predators in open water or around structure; the aggressive cup design calls fish in from distance.

Which colour, and when

Sardine SardineNatural baitfish match that shines brightest in clear water under full sun.
Kei Red Shiner Kei Red ShinerChrome flash and mixed tones pull fish from distance in clear, bright conditions.
Chameleon ChameleonChrome flash and mixed tones pull fish from distance in clear, bright conditions.
Glowbelly Chart Glowbelly ChartHigh-vis chartreuse cuts through glare and stained water when fish need a reason to commit.
Pink Sardine Pink SardineNatural baitfish match that shines brightest in clear water under full sun.
Red-Bellied Hawk Red-Bellied HawkRed belly adds wounded-baitfish contrast - best in choppy water or overcast light.
Silhouette Black Silhouette BlackHard dark silhouette triggers kingfish in bright flat-calm conditions or at dawn and dusk.

Why Buy From Us?

Learn More...

  • New Zealand Owned

    Proudly based in Northland, New Zealand, we operate a 270m² retail store alongside an 800m² warehouse—packed with the gear you need to hit the water.

  • Exclusive Imports

    We bring in the world’s finest tackle — from specialist Japanese rods to global lure icons — giving Kiwi anglers access to gear you simply won’t find anywhere else.

  • Fast Shipping - NZ Wide

    With 10,000+ products in stock at our NZ warehouse, we dispatch orders the same day—with overnight delivery New Zealand wide.

See all More Poppers

}