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Real Fisher

Real Fisher - Urume Jig

In stock
$2999

Size: 150g

Colour: Full Silver

How to fish this lure The retrieve, the rig, and the colour Big Kev would tie on.

Specifications

TypeKnife / Mechanical Jig
Weight150g - 250g
BuoyancySinking
RiggingPre-Rigged Single Assist

Complete the setup

Everything to pair with this lure.


About this lure

The Real Fisher Urume Jig is a highly versatile metal lure designed to trigger aggressive strikes from New Zealand’s premier saltwater species. Constructed from durable metal with a highly reflective finish, this jig perfectly imitates a struggling baitfish. Whether you are slow pitch jigging over deep reefs for Snapper or working it faster for hard-hitting Kingfish, its unique profile ensures an enticing fall and responsive darting action.

  • Versatile Action – Performs flawlessly from slow pitch to high-pitch retrieve styles, adapting to varied current conditions.
  • Realistic Hologram Finish – Emits irresistible flash and mimics native baitfish to entice cautious Snapper and Kingfish.
  • Hydrodynamic Slim Profile – Reduces water resistance during the retrieve, minimizing angler fatigue during long sessions.
  • Responsive Fall Dynamics – Flutters seductively on the drop to trigger strikes from deep-dwelling reef species.
  • Durable Construction – Built tough to withstand punishing hits from New Zealand's aggressive pelagics and bottom dwellers.

How to fish the Real Fisher - Urume Jig

Big Kev's Tips

How to work it

The Urume Jig is a versatile metal lure suited to both slow-pitch and high-pitch jigging over deep reefs.

Work it with controlled lifts and drops, allowing the jig to flutter on the fall-this seductive action triggers strikes from Snapper and Kingfish.

Adapt your cadence to current: slower, deliberate strokes in slack conditions; faster, more aggressive pumps when current is strong.

The slim profile and reflective finish cut through the water column efficiently, reducing fatigue during extended sessions and maintaining responsiveness across varied depths and conditions.

Which weight, and when

150 g Lighter option for shallow to mid-depth reef work or when targeting species in lighter current; easier casting and slower fall rate.
180 g Balanced choice for general reef jigging; suits moderate current and mid-range depths with natural flutter dynamics.
200 g Ideal for deeper reefs and stronger current; maintains control and vertical presentation in challenging conditions.
250 g Heavy option for deep water and fast current; ensures rapid descent and precise bottom contact on extreme reef structures.

Why Buy From Us?

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  • New Zealand Owned

    Proudly based in Northland, New Zealand, we operate a 270mΒ² retail store alongside an 800mΒ² warehouseβ€”packed with the gear you need to hit the water.

  • Exclusive Imports

    We bring in the world’s finest tackle β€” from specialist Japanese rods to global lure icons β€” giving Kiwi anglers access to gear you simply won’t find anywhere else.

  • Fast Shipping - NZ Wide

    With 10,000+ products in stock at our NZ warehouse, we dispatch orders the same dayβ€”with overnight delivery New Zealand wide.

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