Real Fisher - Ika Dama

The Real Fisher - Ika Dama is a premium Japanese-designed Tai Rubber jig crafted to perfectly imitate a vulnerable squid. Featuring a highly durable coating and glowing, realistic eyes, this lure is incredibly effective for New Zealand bottom-fishing scenarios, particularly when targeting Snapper. Its carefully engineered head provides a perfectly balanced rolling action on the drop, drawing aggressive strikes from nearby predators.

• Tai Rubber Design – Imitates a natural squid to trigger instinctive bites from bottom-dwelling species.
• Luminous Eyes – Glows vividly in deep or murky water, serving as a highly visible strike target.
• Stable Rolling Action – Maintains an enticing wobble on both the descent and retrieve, keeping fish interested.
• Durable Finish – Constructed to withstand the harsh teeth and heavy impacts of aggressive New Zealand Snapper.
• Effortless Operation – Simply drop to the bottom and perform a slow wind to activate the lure’s irresistible action.