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BlueBlue

BlueBlue - Frid 90S

In stock
$2760

Colour: #01 BlueBlue

Why this colour

Blue and chrome flash matches pelagic baitfish in clear water and bright sun.

How to fish this lure The retrieve, the rig, and the colour Big Kev would tie on.

Specifications

TypeMinnow
Length90mm
Weight27g
BuoyancySinking
RiggingPre-Rigged

About this lure

The Frid 90S is the world’s first twin-lip sinking pencil – a compact lure that casts like a bullet, drops quickly, and delivers a unique wide-swinging action. At 90mm and 27g, it’s easy to use on lighter tackle yet tough enough for serious surf and inshore fishing.

  • Length / Weight: 90mm / 27g
  • Hooks & Rings: #5 × 2 / #3 rings
  • Twin-lip design – delivers a wide, metronome-like swimming action with strong vibration and resistance you can feel through the rod.
  • Rear-weighted build – casts long and straight, even in strong winds.
  • Fast fall – drops quickly to the bottom, making it easy to detect depth and avoid snags.
  • Horizontal swimming posture – belly lip stabilises the lure, giving it a jig-like silhouette that fools wary fish.
  • Versatile use – effective in surf, rocks, rivers, and harbours with excellent control and handling.

The Frid 90S combines long-distance casting with instant control after splashdown. Its twin-lip design grips the water, keeping the lure stable and working properly even in strong crosswinds. With its horizontal swimming posture and wide swinging action, it triggers bites from predators that ignore conventional pencils – making it a deadly option when targeting pressured fish.

How to fish the BlueBlue - Frid 90S

Big Kev's Tips

Which colour, and when

#01 BlueBlue #01 BlueBlueBlue and chrome flash matches pelagic baitfish in clear water and bright sun.
#02 CBOB #02 CBOBHigh-vis chartreuse cuts through stained, murky or low-light water.
#04 Orange Candy Holo #04 Orange Candy HoloMetallic foil and warm pink tones pull fish in low light or overcast conditions.
#05 Transparent Tropical #05 Transparent TropicalClear body with warm flash tones reads well in bright, clear conditions.
#06 Boso Final #06 Boso FinalBlue and chrome flash matches pelagic baitfish in clear water and bright sun.
#07 Matte Chart #07 Matte ChartHigh-vis chartreuse cuts through stained, murky or low-light water.
#11 Funny Pink Zebra #11 Funny Pink ZebraBold zebra contrast cuts through choppy water or low light to stay visible.
#12 Kiwi Zebra #12 Kiwi ZebraBold contrast pattern gives a hard silhouette in bright light or choppy water.

Why Buy From Us?

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    Proudly based in Northland, New Zealand, we operate a 270m² retail store alongside an 800m² warehouse—packed with the gear you need to hit the water.

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    We bring in the world’s finest tackle — from specialist Japanese rods to global lure icons — giving Kiwi anglers access to gear you simply won’t find anywhere else.

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    With 10,000+ products in stock at our NZ warehouse, we dispatch orders the same day—with overnight delivery New Zealand wide.

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