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thousands in stock!
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See more Sabikis - NZ's BEST range!
At NZ's BEST prices...
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best seller
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Hayabusa - EX121 Gold Flasher & Fish Skin Sabiki
Sabiki | #14 - #18
In stock$1170Unit price /Unavailable -
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staff pickSpecial
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Hayabusa - Double Glow Fish Skin Sabiki EX132
Sabiki | #8 - #20
In stock$1480Unit price /Unavailable -
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Hayabusa – Blue Runner Sabiki (Flash Blue Hage-Aurora, 3 Hooks)
In stock$1119$1399Unit price /Unavailable -
Best sellerSpecial
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Hayabusa - Super Strong Sabiki: Saba-Kawa & Gold Flasher (4 Hooks)
In stock$1119$1399Unit price /Unavailable -
Special
Hayabusa - UV White Shrimp Sabiki EX127
Sabiki | #10 - #18
In stock$952$1190Unit price /Unavailable -
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Hayabusa - Glowing Plankton Sabiki EX016
Sabiki | #6 - #8
In stock$1184$1480Unit price /Unavailable -
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Hayabusa - Laser Pink White Sabiki EX131
Sabiki | #8 - #20
In stock$1184$1480Unit price /Unavailable -
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Hayabusa - EX101 Hage Green Fish Skin Sabiki
Sabiki | #10 - #12
In stock$936$1170Unit price /Unavailable -
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Hayabusa - Real Scale Flasher Sabiki EX126
Sabiki | #10 - #18
In stock$1184$1480Unit price /Unavailable -
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Hayabusa - EX030 Hage Red Fish Skin Sabiki
Sabiki | #4 - #10
In stock$872$1090Unit price /Unavailable
Assassin Rods 💪
Built strong by rod specialists!
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Surf RodSpecial
Assassin - Bluefish Zero Razor Edition 14' Heavy - Surf Casting Rod
Surf Casting | PE2-4 |14'0"
In stock$54399$67999Unit price /Unavailable -
SpinningSpecial
Assassin - Abyss II 61MHS Spinning Rod
Offshore Jigging | PE2–4 | 80–400g | 6'1"
In stock$27920$34900Unit price /Unavailable -
Surf RodSpecial
Assassin - Bluefish II XT 14H Surfcasting Rod
Offshore Spinning | PE2–4 | 113–170g | 14'0"
In stock$39680$49600Unit price /Unavailable -
Overhead 180°Special
Assassin - Abyss II 61MHC Overhead Rod
Offshore Jigging | PE2–4 | 80–400g | 6'1"
In stock$27920$34900Unit price /Unavailable -
Surf RodSpecial
Assassin - Bluefish Zero Razor Edition 15' MH - Surf Casting Rod
Surf Casting | PE2-4 |15'0"
In stock$63999$79999Unit price /Unavailable -
Overhead 180°Special
Assassin - Abyss II 63MC Overhead Rod
Offshore Jigging | PE1.5–3 | 60–300g | 6'3"
In stock$27920$34900Unit price /Unavailable -
Surf RodSpecial
Assassin - Bluefish II XT 15H Surfcasting Rod
Offshore Spinning | PE2–4 | 113–170g | 15'0"
In stock$47040$58800Unit price /Unavailable -
Surf RodSpecial
Assassin - Bluefish II XT 146MH Surfcasting Rod
Offshore Spinning | PE2–3 | 85–141g | 14'6"
In stock$43600$54500Unit price /Unavailable -
SpinningSpecial
Jigging | 150–400 g | PE 4–8 | 5'3"
In stock$39600$49500Unit price /Unavailable -
SpinningSpecial
Assassin - Duel XT 7H Spinning Rod
Offshore Spinning | PE3–5 | 56–140g | 7'0"
In stock$23920$29900Unit price /Unavailable -
SpinningSpecial
Assassin - Duel XT 8H Spinning Rod
Inshore | PE3–5 | 56–140g | 8'0"
In stock$26320$32900Unit price /Unavailable -
SpinningSpecial
Assassin - Duel XT 7MH Spinning Rod
Offshore Spinning | PE2–4 | 55–112g | 7'0"
In stock$23920$29900Unit price /Unavailable -
Surf RodSpecial
Assassin - Bluefish Zero Razor Edition 14' MH - Surf Casting Rod
Surf Casting | PE2-4 |14'0"
In stock$51999$64999Unit price /Unavailable -
SpinningSpecial
Assassin - Duel XT 7MH Spinning Rod
Inshore | PE3–5 | 56–140g | 7'0"
In stock$23920$29900Unit price /Unavailable -
Surf RodSpecial
Assassin - Bluefish II XT 14M Surfcasting Rod
Offshore Spinning | PE2–3 | 56–115g | 14'0"
In stock$35840$44800Unit price /Unavailable -
SpinningSpecial
Assassin - Abyss II 63LS Spinning Rod
Light Offshore Jigging | PE1–2 | 30–200g | 6'3"
In stock$27920$34900Unit price /Unavailable -
Overhead 180°Special
Assassin - Abyss II 63LC Overhead Rod
Light Offshore Jigging | PE1–2 | 30–200g | 6'3"
In stock$27920$34900Unit price /Unavailable -
SpinningSpecial
Assassin - Duel XT 7M Spinning Rod
Offshore Spinning | PE1.5–3 | 28–84g | 7'0"
In stock$23920$29900Unit price /Unavailable -
SpinningSpecial
Assassin - Duel XT 7L Spinning Rod
Offshore Spinning | PE1.5–2.5 | 21–70g | 7'0"
In stock$23920$29900Unit price /Unavailable -
Surf RodSpecial
Assassin - Bluefish Zero 146M Surfcasting Rod
Surfcasting | 2oz-4oz | PE2-3 | 14'6"
In stock$50400$63000Unit price /Unavailable -
Surf RodSold out
Assassin - Bluefish II XT 13M Surfcasting Rod
Offshore Spinning | PE2–3 | 56–115g | 13'0"
$31360$39200Unit price /Unavailable -
SpinningSold out
Assassin - Duel XT 8M Spinning Rod
Estuary & Inshore | PE1.5–3 | 28–84g | 8'0"
$26320$32900Unit price /Unavailable -
Overhead 180°Sold out
Assassin - Abyss II 61HC Overhead Rod
Offshore Jigging | PE3–5 | 80–500g | 6'1"
$27920$34900Unit price /Unavailable
See more 🚨 Z-MAN April Promotion 🚨
Buy 3 Z-MAN Softbait packs and get 1 Secret Sauce FREE
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See more Game Lures - Huge Range!
Get out there...
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Tuna Pick
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Tuna Pick
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best seller
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best seller
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staff pick
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See more XBRAID - Japan Made!💥
World's BEST Braid...
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best seller
PE0.4 - PE3 | 150m-300m | 10lb-50lb
In stockFrom $4880Unit price /Unavailable -
Ian's Pick
PE2.5 - PE8 | 300m | 50lb-120lb
In stockFrom $11880Unit price /Unavailable -
staff pick
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PE2.5 - PE6 | 300m | 45lb-90lb
In stock$13860Unit price /Unavailable -
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staff pick
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XBRAID - OLLTLOS PE WX8 - Finesse Shangrilla
PE0.4 - PE0.6 | 100m | 10lb-14lb
In stock$4930Unit price /Unavailable -
PE0.6 - 1.0 | 150m | 13.5lb - 21lb
In stock$5880Unit price /Unavailable -
XBRAID - OLLTLOS PE WX8 - Zone Finesse
PE0.8 - PE1 | 100m | 16lb-22lb
In stock$4930Unit price /Unavailable
See more Tackle Systems - Japan Made 😎
Revamp your tackle storage...
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Best seller
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nz exclusive
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Best seller
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Best Seller
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brick sh*thouse
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NZ Exclusive
See more Assassin Clothing - New to NZ!
Built tough to last...
See more Zenaq Rods - Made for Anglers😍
The pinnacle of Japanese rod craftsmanship!
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Spinning
Zenaq - SINPAA SC83-95 Hiramasa Topwater Rod
Topwater | 8'3" | 60-140g | PE8
In stock$1,68260Unit price /Unavailable -
Spinning
Zenaq - Muthos Sonio 93M RG Topwater Rod
Shore Casting | 9'3" | 10-70g | PE3
In stock$1,21810Unit price /Unavailable -
Spinning
Zenaq - Muthos Accura 95H Ocean Topwater Rod
Shore Casting | 9'5" | 30-180g | PE6
In stock$1,16010Unit price /Unavailable -
Spinning
Zenaq - Muthos Accura 100HH Type R Topwater Rod
Shore Casting | 10'0" | 40g-150g | PE6
In stock$1,62460Unit price /Unavailable -
Spinning
Zenaq - SINPAA SC81-80 Hiramasa Topwater Rod
Topwater | 8'3" | 40-100g | PE6
In stock$1,62460Unit price /Unavailable -
Spinning
Zenaq - Muthos Sonio 100M RG Topwater Rod
Shore Casting | 10'0" | 10-70g | PE3
In stock$1,21810Unit price /Unavailable -
Overhead
Zenaq - FOKEETO FB53-J15 IKARI Overhead Rod
Mechanical Jigging | 5'3" | 180-500g | PE12
In stock$1,16010Unit price /Unavailable -
Overhead
Zenaq - FOKEETO FB56-J10 IKARI Overhead Rod
Mechanical Jigging | 5'6" | 150-400g | PE8
In stock$1,10200Unit price /Unavailable -
Overhead
Zenaq - FOKEETO FB63-3 IKARI Overhead Rod
Slow-Pitch | 6'3" | ~240g | PE2
In stock$1,04390Unit price /Unavailable -
Overhead
Zenaq - Glanz GB84-X10 Utopian Bluster Overhead Rod
Shore Casting | 8'4" | 50-300g | PE4-8
In stock$1,28870Unit price /Unavailable -
Spinning
Zenaq - Inqlude IS82-M4 Squid Impact Squid Rod
Eging | 8'2" | Egi 3-4 | PE0.6-2
In stock$1,10340Unit price /Unavailable -
Spinning
Zenaq - Expedition EP83-6 Trevally Spinning Rod
Travel | 8'3" | 90-250g | PE5-8
In stock$1,16000Unit price /Unavailable -
Spinning
Zenaq - Muthos Accura 100H Type R Topwater Rod
Shore Casting | 10'0" | 30-120g | PE5
In stock$1,56650Unit price /Unavailable -
Spinning
Zenaq - Muthos Accura 100HHH Topwater Rod
Shore Casting | 10'0" | 60-200g | PE10
In stock$1,27620Unit price /Unavailable -
Spinning
Zenaq - Muthos Accura 100HH Ocean Topwater Rod
Shore Casting | 10'0" | 40-150g | PE6
In stock$1,21810Unit price /Unavailable -
Spinning
Zenaq - Muthos Accura 100H Ocean Topwater Rod
Shore Casting | 10'0" | 30-120g | PE5
In stock$1,16010Unit price /Unavailable -
Overhead
Zenaq - FOKEETO FS53-J15 IKARI Overhead Rod
Mechanical Jigging | 5'3" | 180-500g | PE12
In stock$1,16010Unit price /Unavailable -
Overhead
Zenaq - FOKEETO FS56-J10 IKARI Overhead Rod
Mechanical Jigging | 5'6" | 150-400g | PE8
In stock$1,10200Unit price /Unavailable -
Overhead
Zenaq - FOKEETO FS60-J7 IKARI Overhead Rod
Jigging | 6'0" | ~350g | PE4
In stock$1,04390Unit price /Unavailable -
Overhead
Zenaq - FOKEETO FB64-5 IKARI Overhead Rod
Slow-Pitch | 6'4" | ~280g | PE2.5
In stock$1,04390Unit price /Unavailable
See more Premium Reels Spooled with Fulldrag!🤙
The best spinning reels spooled with FREE XBraid Fulldrag!
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FREE BRAID
Shimano - 25 STELLA SW 14000XG + FREE XBraid
25kg Drag | 134cm Per Turn
In stock$1,62400 Elsewhere: $1,799.00 -
FREE BRAID
Daiwa - 25 SALTIGA 14000-XH + FREE XBraid
25kg Drag | 133cm Per Turn
In stock$1,54500 Elsewhere: $1,699.00 -
FREE BRAID
Daiwa - 25 SALTIGA 20000-H + FREE XBraid
30kg Drag | 138cm Per Turn
In stock$1,69600 Elsewhere: $1,899.00 -
FREE BRAID
Daiwa - 25 SALTIGA 18000-H + FREE XBraid
30kg Drag | 129cm Per Turn
In stock$1,78500 Elsewhere: $1,899.00 -
FREE BRAID
Daiwa - 25 SALTIGA 14000-P + FREE XBraid
25kg Drag | 102cm Per Turn
In stock$1,48800 Elsewhere: $1,699.00 -
FREE BRAID
Shimano - 25 STELLA SW 10000HG + FREE XBraid
25kg Drag | 116cm Per Turn
In stock$1,62400 Elsewhere: $1,799.00 -
FREE BRAID
Shimano - 25 STELLA SW 8000PG + FREE XBraid
25kg Drag | 92cm Per Turn
In stock$1,72400 Elsewhere: $1,749.00 -
FREE BRAID
Shimano - 25 STELLA SW 10000PG + FREE XBraid
25kg Drag | 99cm Per Turn
In stock$1,62400 Elsewhere: $1,799.00 -
FREE BRAID
Shimano - 25 STELLA SW 8000XG + FREE XBraid
25kg Drag | 119cm Per Turn
In stock$1,58800 Elsewhere: $1,749.00 -
FREE BRAID
Daiwa - 25 SALTIGA 20000-P + FREE XBraid
30kg Drag | 111cm Per Turn
In stock$1,78500 Elsewhere: $1,899.00 -
FREE BRAID
Daiwa - 25 SALTIGA 10000-P + FREE XBraid
25kg Drag | 99cm Per Turn
In stock$1,47800 Elsewhere: $1,699.00 -
FREE BRAID
Daiwa - 25 SALTIGA 8000-H + FREE XBraid
25kg Drag | 110cm Per Turn
In stock$1,54500 Elsewhere: $1,699.00 -
FREE BRAID
Daiwa - 25 SALTIGA 8000-P + FREE XBraid
25kg Drag | 94cm Per Turn
In stock$1,55500 Elsewhere: $1,699.00 -
FREE BRAIDSold out
See more Malosi - Now Available!
You know you want to... 😁
See more Slow Pitch Jigs 🔥
Maximum action with minimum effort!
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Best Seller
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ted's pick
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Staff Pick
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12 sizes
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Ollie's Pick
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See more Meiho - Worlds Best Storage! 💥
Japanese-Made Tackle Storage...
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Best seller
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nz exclusive
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staff pick
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Best seller
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Best Seller
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best seller
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best seller
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staff pickSpecial
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See more hPa Gear - Built to Last 💪
French-designed fishing & adventure gear.
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Introducing Monster Fishing
Learn More...-
Exclusive Imports
We bring in the world’s finest tackle — from specialist Japanese rods to global lure icons — giving Kiwi anglers access to gear you simply won’t find anywhere else.
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Fast Shipping - NZ Wide
With 10,000+ products in stock at our NZ warehouse, we dispatch orders the same day—with overnight delivery New Zealand wide.
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New Zealand Owned
Proudly based in Northland, New Zealand, we operate a 270m² retail store alongside an 800m² warehouse—packed with the gear you need to hit the water.
There’s a fine line between fishing and just standing on the shore like an idiot.
— Steven Wright
There is no greater fan of fly fishing than the worm.
— Patrick F. McManus
If people concentrated on the really important things in life, there’d be a shortage of fishing rods.
— Doug Larson
My biggest worry is that my partner will sell my fishing gear for what I told her it cost.
— Unknown
Many men go fishing all of their lives without knowing that it is not fish they are after.
— Henry David Thoreau
Nothing makes a fish bigger than almost being caught.”
— Unknown









