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Atomic

Atomic - Real Baitz Herring

In stock
$1599

Size: 100mm

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How to fish this lure The retrieve, the rig, and the colour Big Kev would tie on.

About this lure

Atomic Real Baitz Herring is a lifelike estuary swimbait based on one of the most versatile and widely eaten baitfish in the system. With a deep, realistic profile and a large paddle tail, it produces a wide wobble paired with a tight body rollโ€”an irresistible combination for predators hunting around structure, drop-offs and current lines. Perfect for mulloway, barra and flathead, this lure brings the dependable behaviour of real herring in a tough, ready-to-fish package.

  • True herring body shape โ€“ natural silhouette and detailing for convincing presentation
  • Large paddle tail โ€“ generates strong thump and vibration through the entire retrieve
  • Wide wobble with tight roll โ€“ an action profile that triggers predatory instinct
  • Proven estuary performer โ€“ deadly on mulloway, barra, flathead and ambush feeders
  • Pre-rigged for convenience โ€“ swim-straight design ready to fish from the packet
  • Versatile depth coverage โ€“ effective through mid-water, over flats and along structure
Style Size Weight Action Depth
Swimbait 100mm 28.0g Wide wobble, tight body roll Any

How to fish the Atomic - Real Baitz Herring

Big Kev's Tips

How to work it

Cast the Atomic Real Baitz Herring around estuary structure, drop-offs and current lines where mulloway, barra and flathead hunt.

Retrieve with a steady, moderate pace to activate the large paddle tail's wide wobble and tight body roll-this combination mimics natural herring movement and triggers predatory strikes.

The lure works effectively through mid-water and over flats, making it versatile across depth zones. Work it along weed edges, rocky outcrops and deeper channels where ambush feeders hold.

The pre-rigged, swim-straight design means you can fish it straight from the packet with standard estuary tackle-pair it with a 2000-3000 spin reel and 10-15 lb braid for responsive contact and solid hook-ups.

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  • New Zealand Owned

    Proudly based in Northland, New Zealand, we operate a 270mยฒ retail store alongside an 800mยฒ warehouseโ€”packed with the gear you need to hit the water.

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    We bring in the worldโ€™s finest tackle โ€” from specialist Japanese rods to global lure icons โ€” giving Kiwi anglers access to gear you simply wonโ€™t find anywhere else.

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