Black Magic - Split Ring Pliers

Proudly based in Northland, New Zealand, we operate a 270m² retail store alongside an 800m² warehouse—packed with the gear you need to hit the water.

We bring in the world’s finest tackle — from specialist Japanese rods to global lure icons — giving Kiwi anglers access to gear you simply won’t find anywhere else.

With 10,000+ products in stock at our NZ warehouse, we dispatch orders the same day—with overnight delivery New Zealand wide.