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300+ 5-Star Reviews!
NZ Owned & Operated
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NZ’s LURE SUPERSTORE
thousands in stock!
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from our NZ warehouse
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dropping weekly!
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See more 20% OFF ALL HALCO 💥
Full Range - Unbeatable Savings!
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See more Premium Reels Spooled with Fulldrag!🤙
The best spinning reels spooled with FREE XBraid Fulldrag!
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FREE BRAID
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FREE BRAID
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FREE BRAID
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FREE BRAID
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FREE BRAID
25kg Drag | 92cm Per Turn
In stock$1,72400 Elsewhere: $1,749.00 -
FREE BRAID
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FREE BRAID
25kg Drag | 119cm Per Turn
In stock$1,58800 Elsewhere: $1,749.00 -
FREE BRAID
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FREE BRAID
30kg Drag | 129cm Per Turn
In stock$1,81900Unit price /Unavailable -
FREE BRAID
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FREE BRAID
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FREE BRAID
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FREE BRAID
See more Hand-Crafted Japanese Rods! 😍
Handmade Japanese rods built for lifelong performance.
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Spinning
Zenaq - Muthos Accura 95H Ocean Topwater Rod
Shore Casting | 9'5" | 30-180g | PE6
In stock$1,16010Unit price /Unavailable -
Spinning
Zenaq - SINPAA SC83-95 Hiramasa Topwater Rod
Topwater | 8'3" | 60-140g | PE8
In stock$1,68260Unit price /Unavailable -
Spinning
Zenaq - Muthos Accura 100H Type R Topwater Rod
Shore Casting | 10'0" | 30-120g | PE5
In stock$1,56650Unit price /Unavailable -
Spinning
Zenaq - Muthos Sonio 100M RG Topwater Rod
Shore Casting | 10'0" | 10-70g | PE3
In stock$1,21810Unit price /Unavailable -
Spinning
Zenaq - Inqlude IS90-M7 Jaw Breaker Squid Rod
Light Casting | 9'0" | 10-50g | PE0.8-2.5
In stock$1,16470Unit price /Unavailable -
Overhead
Zenaq - Glanz GB84-X10 Utopian Bluster Overhead Rod
Shore Casting | 8'4" | 50-300g | PE4-8
In stock$1,28870Unit price /Unavailable -
Spinning
Zenaq - Inqlude IS82-M4 Squid Impact Squid Rod
Eging | 8'2" | Egi 3-4 | PE0.6-2
In stock$1,10340Unit price /Unavailable -
Spinning
Zenaq - Expedition EP83-6 Trevally Spinning Rod
Travel | 8'3" | 90-250g | PE5-8
In stock$1,16000Unit price /Unavailable -
Spinning
Zenaq - Muthos Accura 100HH Type R Topwater Rod
Shore Casting | 10'0" | 40g-150g | PE6
In stock$1,62460Unit price /Unavailable -
Spinning
Zenaq - Muthos Sonio 93M RG Topwater Rod
Shore Casting | 9'3" | 10-70g | PE3
In stock$1,21810Unit price /Unavailable -
Spinning
Zenaq - Muthos Accura 100HHH Topwater Rod
Shore Casting | 10'0" | 60-200g | PE10
In stock$1,27620Unit price /Unavailable -
Spinning
Zenaq - Muthos Accura 100H Ocean Topwater Rod
Shore Casting | 10'0" | 30-120g | PE5
In stock$1,16010Unit price /Unavailable -
Spinning
Zenaq - Muthos Accura 100HH Ocean Topwater Rod
Shore Casting | 10'0" | 40-150g | PE6
In stock$1,21810Unit price /Unavailable -
Overhead
Zenaq - FOKEETO FB53-J15 IKARI Overhead Rod
Mechanical Jigging | 5'3" | 180-500g | PE12
In stock$1,16010Unit price /Unavailable -
Overhead
Zenaq - FOKEETO FS53-J15 IKARI Overhead Rod
Mechanical Jigging | 5'3" | 180-500g | PE12
In stock$1,16010Unit price /Unavailable -
Overhead
Zenaq - FOKEETO FB56-J10 IKARI Overhead Rod
Mechanical Jigging | 5'6" | 150-400g | PE8
In stock$1,10200Unit price /Unavailable -
Overhead
Zenaq - FOKEETO FS56-J10 IKARI Overhead Rod
Mechanical Jigging | 5'6" | 150-400g | PE8
In stock$1,10200Unit price /Unavailable -
Overhead
Zenaq - FOKEETO FS60-J7 IKARI Overhead Rod
Jigging | 6'0" | ~350g | PE4
In stock$1,04390Unit price /Unavailable -
Overhead
Zenaq - FOKEETO FB63-3 IKARI Overhead Rod
Slow-Pitch | 6'3" | ~240g | PE2
In stock$1,04390Unit price /Unavailable -
Spinning
Zenaq - SINPAA SC81-80 Hiramasa Topwater Rod
Topwater | 8'3" | 40-100g | PE6
In stock$1,62460Unit price /Unavailable
See more Hayabusa Sabikis - NZ's Biggest Range!🚀
Fill your bait tank, fast.
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Hayabusa - Double Glow Fish Skin Sabiki EX132
Sabiki | #8 - #20
In stock$1480Unit price /Unavailable -
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staff pick
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Hayabusa - EX121 Gold Flasher & Fish Skin Sabiki
Sabiki | #14 - #18
In stock$1170Unit price /Unavailable -
Hayabusa - EX030 Hage Red Fish Skin Sabiki
Sabiki | #4 - #10
In stock$1170Unit price /Unavailable -
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Hayabusa - EX101 Hage Green Fish Skin Sabiki
Sabiki | #10 - #12
In stock$1170Unit price /Unavailable -
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Hayabusa - Real Scale Flasher Sabiki EX126
Sabiki | #10 - #18
In stock$1480Unit price /Unavailable -
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Hayabusa - S005AE Hage Fish Skin Hot Hooks Sabiki
Sabiki | #3 - #8
In stock$969Unit price /Unavailable -
Hayabusa - EX110 Silver Flasher Fish Skin Sabiki
Sabiki | #14 - #16
In stock$1170Unit price /Unavailable -
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Hayabusa - Super Strong Sabiki: Saba-Kawa & Gold Flasher (4 Hooks)
In stock$1399Unit price /Unavailable -
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See more Halco - World's Biggest Range 🌏
Every Size. Every Colour.
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See more Sasame - Now Available!
Precision-Built Sabikis & Terminal...
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Sasame - Ball-Bearing Coastlock Swivel
152lb - 297lb | 3 Sizes
In stock$1180Unit price /Unavailable -
See more Assassin - Great Value Rods!
Great Range + Great Prices!
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New Arrival
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SpinningNew Arrival
Assassin - Slayer 7MH Spinning Rod
Casting | 7–21 g | 8–12 lb | 7'0"
In stock$5900Unit price /Unavailable -
SpinningNew Arrival
Assassin - Allure Spin 7M Softbait Rod
Softbaiting | PE0.6–1 | 7-21g | 7'0"
In stock$21900Unit price /Unavailable -
SpinningNew Arrival
Assassin - Allure Spin 7ML Spinning Rod
Light Game | PE0.4–0.8 | 5-14g | 7'0"
In stock$21900Unit price /Unavailable -
Surf Rod
Assassin - Slayer Surf 14ft Medium (#5) Surfcasting Rod
Surfcasting | 142–170g | PE2–3 | 14'0"
In stock$21900Unit price /Unavailable -
SpinningSold out
Assassin - Edge 7S-M Softbait Rod
Estuary & Inshore | 6–10lb | 7–14g | 7'0"
$9900Unit price /Unavailable -
Surf Rod
Assassin - Slayer Surf 12ft Medium (#2) Surfcasting Rod
Surfcasting | 115–142g | PE1.5–2.5 | 12'0"
In stock$17500Unit price /Unavailable -
Spinning
Assassin - Edge 7S-H Softbait Rod
Estuary & Inshore | 8 - 15lb | 7–28g | 7'0"
In stock$9900Unit price /Unavailable -
Surf Rod
Assassin - Slayer Surf 13ft Medium (#3) Surfcasting Rod
Surfcasting | 115–140g | PE2–3 | 13'0"
In stock$19800Unit price /Unavailable -
Overhead 180°Special
Assassin - Jigmaster II Slow 6M-C Overhead Rod
Slow Pitch Jigging | 30–120 g | PE 1.5–2 | 6'0"
In stock$18000$22500Unit price /Unavailable -
Spinning
Assassin - Jigmaster II Slow 6MH-S Spinning Rod
Slow Pitch Jigging | 60–220 g | PE 2–4 | 6'0"
In stock$22500Unit price /Unavailable -
Overhead 180°Special
Assassin - Jigmaster II Slow 6MH-C Overhead Rod
Slow Pitch Jigging | 60–220 g | PE 2–4 | 6'0"
In stock$18000$22500Unit price /Unavailable -
Spinning
Assassin - Jigmaster II Slow 6M-S Spinning Rod
Slow Pitch Jigging | 30–120 g | PE 1.5–2 | 6'0"
In stock$22500Unit price /Unavailable -
Overhead 180°
Assassin - Jigmaster II Slow 6H-C Overhead Rod
Slow Pitch Jigging | 80–300 g | PE 3–6 | 6'0"
In stock$22500Unit price /Unavailable -
SpinningSpecial
Assassin - Allure Spin 7H-2 Spinning Rod
Softbaiting | PE1–1.5 | 14–42g | 7'0"
In stock$17600$21999Unit price /Unavailable -
Overhead
Assassin - Leviathan 7-H-R Trolling Rod
Trolling | 15–40 lb | 7'0"
In stock$20700Unit price /Unavailable -
SpinningSpecial
Assassin - Duel XT 7M Spinning Rod
Offshore Spinning | PE1.5–3 | 28–84g | 7'0"
In stock$23920$29900Unit price /Unavailable -
Spinning
Assassin - Allure Spin 7MH-2 Spinning Rod
Softbaiting | PE0.8–1.2 | 10.5–28g | 7'0"
In stock$21900Unit price /Unavailable -
Spinning
Assassin - Allure Spin 66XLUL-2 Spinning Rod
Light Freshwater | PE0.4–1 | 1–8g | 6'6"
In stock$19900Unit price /Unavailable -
Spinning
Assassin - Slayer 7H Spinning Rod
Casting | 14–28 g | 12–20 lb | 7'0"
In stock$6500Unit price /Unavailable
See more Meiho - Worlds Best Storage! 💥
Japanese-Made Tackle Storage...
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ollie's pick
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brick sh*thouse
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Meiho - Versus 8010 4-Draw Tackle Box (Black)
420 x 245 x 326mm
In stock$10900$11900Unit price /Unavailable -
best seller
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ian's pick
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See more What's New?🔥
Latest & Greatest...
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New Arrival
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SpinningNew Arrival
Assassin - Supernova 73M - 4 Piece Softbait Rod
Softbaiting | PE0.6–1 | 3.5-21g | 7'3"
In stock$36900Unit price /Unavailable -
SpinningNew Arrival
Assassin - Supernova 73ML Light Game Rod
Light Game | PE0.4–0.8 | 1.8-14g | 7'3"
In stock$36900Unit price /Unavailable -
SpinningNew Arrival
Assassin - Duel XT 8H Spinning Rod
Inshore | PE3–5 | 56–140g | 8'0"
In stock$32900Unit price /Unavailable -
SpinningNew Arrival
Assassin - Duel XT 7MH Spinning Rod
Inshore | PE3–5 | 56–140g | 7'0"
In stock$32900Unit price /Unavailable -
SpinningNew Arrival
Assassin - Slayer 7MH Spinning Rod
Casting | 7–21 g | 8–12 lb | 7'0"
In stock$5900Unit price /Unavailable -
SpinningNew Arrival
Assassin - Allure Spin 7M Softbait Rod
Softbaiting | PE0.6–1 | 7-21g | 7'0"
In stock$21900Unit price /Unavailable -
SpinningNew Arrival
Assassin - Allure Spin 7ML Spinning Rod
Light Game | PE0.4–0.8 | 5-14g | 7'0"
In stock$21900Unit price /Unavailable -
SpinningNew Arrival
Assassin - Infinity 7UL Ajing Rod
Light Game | PE0.2–0.4 | 1.8-7g | 7'0"
In stock$32900Unit price /Unavailable -
New Arrival
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See more Game Season is ON!
Our best sellers are all proven winners!🥇
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New Arrival
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best sellerSpecial
Centro - S/S Dual Rotation Ball-Bearing Coastlock Swivel
240lb - 600lb
In stockFrom $1525Unit price /Unavailable -
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Bonze - Grander Stainless Steel Single Hook Rig
9/0 | Single Hook Rig
In stockFrom $2860Unit price /Unavailable -
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Centro - S/S Dual Rotation Ball-Bearing Swivel
280lb - 555lb
In stockFrom $1180Unit price /Unavailable -
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Introducing Monster Fishing
Learn More...-
New Zealand Owned
Proudly based in Northland, New Zealand, we operate a 270m² retail store alongside an 800m² warehouse—packed with the gear you need to hit the water.
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Exclusive Imports
We bring in the world’s finest tackle — from specialist Japanese rods to global lure icons — giving Kiwi anglers access to gear you simply won’t find anywhere else.
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Fast Shipping - NZ Wide
With 10,000+ products in stock at our NZ warehouse, we dispatch orders the same day—with overnight delivery New Zealand wide.
See more The Reel Deals - Under $200!✅
Quality reels at super-sharp NZ prices!
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NZ Exclusive
12kg Drag | 6.2 Gear Ratio | 99cm Per Turn
In stock$15900Unit price /Unavailable -
NZ Exclusive
12kg Drag | 6.2 Gear Ratio | 105cm Per Turn
In stock$15900Unit price /Unavailable -
5kg Drag | 5.3 Gear Ratio | 75cm Per Turn
In stock$18500Unit price /Unavailable -
NZ Exclusive
5kg Drag | 5.3 Gear Ratio | 75cm Per Turn
In stock$14900Unit price /Unavailable -
NZ Exclusive
10kg Drag | 6.2 Gear Ratio | 93cm Per Turn
In stock$14900Unit price /Unavailable -
15kg Drag | 4.1 Gear Ratio | 82cm Per Turn
In stock$12880Unit price /Unavailable -
NZ Exclusive
5kg Drag | 6.2 Gear Ratio | 87cm Per Turn
In stock$14900Unit price /Unavailable -
10kg Drag | 5.3 Gear Ratio | 80cm Per Turn
In stock$19780 Elsewhere: $219.00 -
5kg Drag | 6.2 Gear Ratio | 81cm Per Turn
In stock$17900Unit price /Unavailable -
NZ Exclusive
10kg Drag | 5.3 Gear Ratio | 80cm Per Turn
In stock$14900Unit price /Unavailable -
NZ Exclusive
5kg Drag | 6.2 Gear Ratio | 81cm Per Turn
In stock$14900Unit price /Unavailable -
NZ Exclusive
5kg Drag | 5.3 Gear Ratio | 75cm Per Turn
In stock$14900Unit price /Unavailable -
NZ Exclusive
5kg Drag | 5.2 Gear Ratio | 68cm Per Turn
In stock$14900Unit price /Unavailable -
12kg Drag | 6.2 Gear Ratio | 99cm Per Turn
In stock$18900 Elsewhere: $199.00 -
10kg Drag | 6.2 Gear Ratio | 93cm Per Turn
In stock$19670Unit price /Unavailable -
5kg Drag | 6.2 Gear Ratio | 87cm Per Turn
In stock$17900Unit price /Unavailable -
10kg Drag | 5.3 Gear Ratio | 75cm Per Turn
In stock$17900Unit price /Unavailable -
5kg Drag | 5.2 Gear Ratio | 64cm Per Turn
In stock$16900Unit price /Unavailable -
Sold out
15kg Drag | 4.1 Gear Ratio | 82cm Per Turn
$13230Unit price /Unavailable -
NZ ExclusiveSold out
12kg Drag | 5.7 Gear Ratio | 101cm Per Turn
$15900Unit price /Unavailable
See more hPa Gear - Built to Last 💪
French-designed fishing & adventure gear.
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There’s a fine line between fishing and just standing on the shore like an idiot.
— Steven Wright
There is no greater fan of fly fishing than the worm.
— Patrick F. McManus
If people concentrated on the really important things in life, there’d be a shortage of fishing rods.
— Doug Larson
My biggest worry is that my partner will sell my fishing gear for what I told her it cost.
— Unknown
Many men go fishing all of their lives without knowing that it is not fish they are after.
— Henry David Thoreau
Nothing makes a fish bigger than almost being caught.”
— Unknown

