Varivas

For over 40 years, VARIVAS has been at the forefront of high-performance fishing line and tackle innovation. Born in Japan and trusted by serious anglers in over 50 countries, VARIVAS is driven by a simple mission: Anglers First. Every product is developed with direct field feedback, tested rigorously, and built using proprietary materials and technology to meet the demands of modern sportfishing.

Whether you're chasing snapper in New Zealand, kingfish on topwater, or targeting big game offshore, VARIVAS gear delivers the strength, sensitivity, and reliability needed to land your best fish yet. From world-record line class performance to cutting-edge braided PE, shock leaders, fluorocarbon, and tackle accessories—this is elite gear for anglers who demand the best.

Discover why VARIVAS is a globally recognised name in fishing, and shop our range now.