Black Magic - Spiral Squid Snaps

Proudly based in Northland, New Zealand, we operate a 270m² retail store alongside an 800m² warehouse—packed with the gear you need to hit the water.

With 7000+ products in stock at our NZ warehouse, we dispatch orders the same day—with overnight delivery New Zealand wide.

We import the world’s finest tackle, from specialist Japanese rods to global lure favourites—so you can fish with gear you won’t find anywhere else locally.