{"title":"Atomic Specials","description":"","products":[{"product_id":"atomic-plazos-bass-grub","title":"Atomic Plazos - Bass Grub","description":"\u003csection\u003e\n\u003cp style=\"line-height: 1.6; margin: .25rem 0 1rem;\"\u003eAtomic Plazos Bass Grub is a purpose-built softbait crafted to imitate the deep-bodied silhouette of small baitfish like bony bream—prime food for Aussie bass. Its ribbed body throws off micro-vibrations and subtle water displacement, creating a natural pulsing signature that bass key in on. Perfect for slow rolling, hopping along weed edges or creeping through timber, this is a finesse lure with serious drawing power.\u003c\/p\u003e\n\u003cul style=\"line-height: 1.6; margin: .5rem 0 1rem 1.2rem; padding: 0;\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eWide-bodied baitfish profile\u003c\/strong\u003e – mimics bony bream and other chunky forage species\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRibbed body vibration\u003c\/strong\u003e – produces sonic ripples that help fish locate the lure\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eIdeal for finesse bass work\u003c\/strong\u003e – subtle action that shines when bites are tough\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVersatile retrieve options\u003c\/strong\u003e – slow roll, lift–drop or crawl through structure\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSoft, responsive material\u003c\/strong\u003e – activates with minimal rod movement\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePerfect around weed, timber and drains\u003c\/strong\u003e – designed for classic bass environments\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4 style=\"margin: 1rem 0 .5rem;\"\u003eQty Per Packet\u003c\/h4\u003e\n\u003ctable style=\"border-collapse: collapse; width: 100%; max-width: 320px;\"\u003e\n\u003cthead\u003e\n\u003ctr\u003e\n\u003cth style=\"text-align: left; padding: .4rem .75rem; border: 1px solid #ddd; background: #f5f5f5;\"\u003eSize\u003c\/th\u003e\n\u003cth style=\"text-align: center; padding: .4rem .75rem; border: 1px solid #ddd; background: #f5f5f5;\"\u003eQty\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: .4rem .75rem; border: 1px solid #ddd;\"\u003e3 Inch\u003c\/td\u003e\n\u003ctd style=\"text-align: center; padding: .4rem .75rem; border: 1px solid #ddd;\"\u003e9\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/section\u003e","brand":"Atomic","offers":[{"title":"3-inch \/ Brown Crawdad","offer_id":47324162621492,"sku":"PBG3-BC","price":8.99,"currency_code":"NZD","in_stock":true},{"title":"3-inch \/ Clear Black Blue","offer_id":47324162654260,"sku":"PBG3-CBB","price":8.99,"currency_code":"NZD","in_stock":true},{"title":"3-inch \/ Motor Oil Gold","offer_id":47324162687028,"sku":"PBG3-MOG","price":8.99,"currency_code":"NZD","in_stock":false},{"title":"3-inch \/ Tomato Core","offer_id":47324162719796,"sku":"PBG3-TC","price":8.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0623\/5602\/9492\/files\/Atomic-PBG3-001_copy.webp?v=1772508991"},{"product_id":"atomic-plazos-fat-grub","title":"Atomic Plazos - Fat Grub","description":"\u003csection\u003e\n\u003cp style=\"line-height: 1.6; margin: .25rem 0 1rem;\"\u003eAtomic Plazos Fat Grub is one of the most reliable softbaits ever made—so effective that the 2in size is often the single lure many anglers would choose if they could only take one. The oversized curl tail creates irresistible movement even at the slowest retrieve speeds, making it a deadly option when fish are shy, pressured or simply not responding to anything else.\u003c\/p\u003e\n\u003cul style=\"line-height: 1.6; margin: .5rem 0 1rem 1.2rem; padding: 0;\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eIconic curl-tail action\u003c\/strong\u003e – large tail pulses and kicks with minimal movement\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePerfect for slow presentations\u003c\/strong\u003e – shines when fish demand a subtle approach\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHighly versatile softbait\u003c\/strong\u003e – rig on light jigheads, weedless hooks or even drift-rigs\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eExcellent for vertical jigging\u003c\/strong\u003e – tail activates instantly on the lift\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProven bite-getter\u003c\/strong\u003e – gets results when fish ignore more aggressive profiles\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWide species appeal\u003c\/strong\u003e – effective across estuaries, lakes, rivers and inshore grounds\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4 style=\"margin: 1rem 0 .5rem;\"\u003eQty Per Packet\u003c\/h4\u003e\n\u003ctable style=\"border-collapse: collapse; width: 100%; max-width: 320px;\"\u003e\n\u003cthead\u003e\n\u003ctr\u003e\n\u003cth style=\"text-align: left; padding: .4rem .75rem; border: 1px solid #ddd; background: #f5f5f5;\"\u003eSize\u003c\/th\u003e\n\u003cth style=\"text-align: center; padding: .4rem .75rem; border: 1px solid #ddd; background: #f5f5f5;\"\u003eQty\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: .4rem .75rem; border: 1px solid #ddd;\"\u003e2 Inch\u003c\/td\u003e\n\u003ctd style=\"text-align: center; padding: .4rem .75rem; border: 1px solid #ddd;\"\u003e12\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: .4rem .75rem; border: 1px solid #ddd;\"\u003e3 Inch\u003c\/td\u003e\n\u003ctd style=\"text-align: center; padding: .4rem .75rem; border: 1px solid #ddd;\"\u003e10\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: .4rem .75rem; border: 1px solid #ddd;\"\u003e5 Inch\u003c\/td\u003e\n\u003ctd style=\"text-align: center; padding: .4rem .75rem; border: 1px solid #ddd;\"\u003e7\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/section\u003e","brand":"Atomic","offers":[{"title":"2-inch \/ Avocado","offer_id":47324162752564,"sku":"PFG2-AV","price":8.99,"currency_code":"NZD","in_stock":true},{"title":"2-inch \/ Brown Crawdad","offer_id":47324162785332,"sku":"PFG2-BC","price":8.99,"currency_code":"NZD","in_stock":true},{"title":"2-inch \/ Black","offer_id":47324162818100,"sku":"PFG2-BK","price":8.99,"currency_code":"NZD","in_stock":true},{"title":"2-inch \/ Carolina Pumpkin 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Holo","offer_id":47324163309620,"sku":"PFG3-CPH","price":8.99,"currency_code":"NZD","in_stock":true},{"title":"3-inch \/ Camo Tiger","offer_id":47324163342388,"sku":"PFG3-CT","price":8.99,"currency_code":"NZD","in_stock":true},{"title":"3-inch \/ Electric Chicken","offer_id":47324163375156,"sku":"PFG3-ELC","price":8.99,"currency_code":"NZD","in_stock":true},{"title":"3-inch \/ Grey Ghost","offer_id":47324163407924,"sku":"PFG3-GH","price":8.99,"currency_code":"NZD","in_stock":true},{"title":"3-inch \/ Ghost Orange","offer_id":47324163440692,"sku":"PFG3-GO","price":8.99,"currency_code":"NZD","in_stock":true},{"title":"3-inch \/ Ghost Pearl","offer_id":47324163473460,"sku":"PFG3-GP","price":8.99,"currency_code":"NZD","in_stock":true},{"title":"3-inch \/ Motor Oil Gold","offer_id":47324163506228,"sku":"PFG3-MOG","price":8.99,"currency_code":"NZD","in_stock":false},{"title":"3-inch \/ Old Penny","offer_id":47324163538996,"sku":"PFG3-OP","price":8.99,"currency_code":"NZD","in_stock":true},{"title":"3-inch \/ Rainbow Bass","offer_id":47324163571764,"sku":"PFG3-RB","price":8.99,"currency_code":"NZD","in_stock":true},{"title":"3-inch \/ Red Pumpkin","offer_id":47324163604532,"sku":"PFG3-RP","price":8.99,"currency_code":"NZD","in_stock":true},{"title":"3-inch \/ Radioactive Rooster","offer_id":47324163637300,"sku":"PFG3-RR","price":8.99,"currency_code":"NZD","in_stock":true},{"title":"5-inch \/ Avocado","offer_id":47324163670068,"sku":"PFG5-AV","price":8.99,"currency_code":"NZD","in_stock":true},{"title":"5-inch \/ Brown Crawdad","offer_id":47324163702836,"sku":"PFG5-BC","price":8.99,"currency_code":"NZD","in_stock":true},{"title":"5-inch \/ Black","offer_id":47324163735604,"sku":"PFG5-BK","price":8.99,"currency_code":"NZD","in_stock":true},{"title":"5-inch \/ Carolina Pumpkin Holo","offer_id":47324163768372,"sku":"PFG5-CPH","price":8.99,"currency_code":"NZD","in_stock":true},{"title":"5-inch \/ Camo Tiger","offer_id":47324163801140,"sku":"PFG5-CT","price":8.99,"currency_code":"NZD","in_stock":true},{"title":"5-inch \/ Electric Chicken","offer_id":47324163833908,"sku":"PFG5-ELC","price":8.99,"currency_code":"NZD","in_stock":true},{"title":"5-inch \/ Grey Ghost","offer_id":47324163866676,"sku":"PFG5-GH","price":8.99,"currency_code":"NZD","in_stock":true},{"title":"5-inch \/ Ghost Orange","offer_id":47324163899444,"sku":"PFG5-GO","price":8.99,"currency_code":"NZD","in_stock":true},{"title":"5-inch \/ Ghost Pearl","offer_id":47324163932212,"sku":"PFG5-GP","price":8.99,"currency_code":"NZD","in_stock":true},{"title":"5-inch \/ Motor Oil Gold","offer_id":47324163964980,"sku":"PFG5-MOG","price":8.99,"currency_code":"NZD","in_stock":true},{"title":"5-inch \/ Old Penny","offer_id":47324163997748,"sku":"PFG5-OP","price":8.99,"currency_code":"NZD","in_stock":true},{"title":"5-inch \/ Rainbow Bass","offer_id":47324164030516,"sku":"PFG5-RB","price":8.99,"currency_code":"NZD","in_stock":true},{"title":"5-inch \/ Red Pumpkin","offer_id":47324164063284,"sku":"PFG5-RP","price":8.99,"currency_code":"NZD","in_stock":true},{"title":"5-inch \/ Radioactive Rooster","offer_id":47324164096052,"sku":"PFG5-RR","price":8.99,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0623\/5602\/9492\/files\/PFG2-AV.jpg?v=1765400702"},{"product_id":"atomic-plazos-jerk-minnow","title":"Atomic Plazos - Jerk Minnow","description":"\u003csection\u003e\n\u003cp style=\"line-height: 1.6; margin: .25rem 0 1rem;\"\u003eAtomic Plazos Jerk Minnow is a versatile baitfish imitation built for anglers who want a softbait that can do it all. Featuring fluted tail channels that amplify movement, it delivers lifelike action whether twitched aggressively, slow-wound or simply left to sit motionless on a jighead. From inshore flats and estuary channels to offshore reefs and even trolling for tuna, the Jerk Minnow adapts to any style and any species.\u003c\/p\u003e\n\u003cul style=\"line-height: 1.6; margin: .5rem 0 1rem 1.2rem; padding: 0;\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eUnique fluted tail design\u003c\/strong\u003e – increases vibration and movement on the slightest lift\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFlexible rigging options\u003c\/strong\u003e – fish weightless, on light jigheads or heavier offshore rigs\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWorks at all retrieve speeds\u003c\/strong\u003e – dart it hard, glide it slow or dead-stick for finesse bites\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNatural bottom presentation\u003c\/strong\u003e – sits like a worm emerging from sand or mud\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProven trolling performance\u003c\/strong\u003e – used successfully on southern bluefin tuna\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWide species appeal\u003c\/strong\u003e – suited to inshore, offshore and pelagic targets\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4 style=\"margin: 1rem 0 .5rem;\"\u003eQty Per Packet\u003c\/h4\u003e\n\u003ctable style=\"border-collapse: collapse; width: 100%; max-width: 320px;\"\u003e\n\u003cthead\u003e\n\u003ctr\u003e\n\u003cth style=\"text-align: left; padding: .4rem .75rem; border: 1px solid #ddd; background: #f5f5f5;\"\u003eSize\u003c\/th\u003e\n\u003cth style=\"text-align: center; padding: .4rem .75rem; border: 1px solid #ddd; background: #f5f5f5;\"\u003eQty\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: .4rem .75rem; border: 1px solid #ddd;\"\u003e2¾ Inch\u003c\/td\u003e\n\u003ctd style=\"text-align: center; padding: .4rem .75rem; border: 1px solid #ddd;\"\u003e10\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: .4rem .75rem; border: 1px solid #ddd;\"\u003e3¾ Inch\u003c\/td\u003e\n\u003ctd style=\"text-align: center; padding: .4rem .75rem; border: 1px solid #ddd;\"\u003e10\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: .4rem .75rem; border: 1px solid #ddd;\"\u003e6 Inch\u003c\/td\u003e\n\u003ctd style=\"text-align: center; padding: .4rem .75rem; border: 1px solid #ddd;\"\u003e5\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: .4rem .75rem; border: 1px solid #ddd;\"\u003e7 Inch\u003c\/td\u003e\n\u003ctd style=\"text-align: center; padding: .4rem .75rem; border: 1px solid #ddd;\"\u003e4\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/section\u003e","brand":"Atomic","offers":[{"title":"2.75 Inch \/ Avocado","offer_id":47324164128820,"sku":"PJM2-AV","price":8.99,"currency_code":"NZD","in_stock":true},{"title":"2.75 Inch \/ 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Black","offer_id":47324164620340,"sku":"PJM3-BK","price":8.99,"currency_code":"NZD","in_stock":true},{"title":"3.75 Inch \/ Carolina Pumpkin Holo","offer_id":47324164653108,"sku":"PJM3-CPH","price":8.99,"currency_code":"NZD","in_stock":false},{"title":"3.75 Inch \/ Camo Tiger","offer_id":47324164685876,"sku":"PJM3-CT","price":8.99,"currency_code":"NZD","in_stock":true},{"title":"3.75 Inch \/ Electric Chicken","offer_id":47324164718644,"sku":"PJM3-ELC","price":8.99,"currency_code":"NZD","in_stock":true},{"title":"3.75 Inch \/ Grey Ghost","offer_id":47324164751412,"sku":"PJM3-GH","price":8.99,"currency_code":"NZD","in_stock":true},{"title":"3.75 Inch \/ Ghost Orange","offer_id":47324164784180,"sku":"PJM3-GO","price":8.99,"currency_code":"NZD","in_stock":true},{"title":"3.75 Inch \/ Ghost Pearl","offer_id":47324164816948,"sku":"PJM3-GP","price":8.99,"currency_code":"NZD","in_stock":true},{"title":"3.75 Inch \/ Motor Oil 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With fluttering tendrils, a curled feeler and a body that glides naturally on the drop, it brings lifelike prawn movement to any rig. Fish it unweighted for a slow, wafting descent or on a heavier jighead when probing deeper water—either way, the Prong is a proven fish magnet for a huge range of species.\u003c\/p\u003e\n\u003cul style=\"line-height: 1.6; margin: .5rem 0 1rem 1.2rem; padding: 0;\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eHyper-real prawn profile\u003c\/strong\u003e – soft tendrils pulse and wave even in light current\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNatural slow-sink behaviour\u003c\/strong\u003e – deadly when cast and left to glide to the bottom\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHighly versatile rigging\u003c\/strong\u003e – fish unweighted, lightly weighted or on heavy jigheads\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProven estuary performer\u003c\/strong\u003e – bream, bass and flathead all eat it with confidence\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOffshore capable\u003c\/strong\u003e – larger sizes excel on barra and snapper\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEffective at all speeds\u003c\/strong\u003e – twitch like a fleeing prawn or crawl slowly for shut-down fish\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4 style=\"margin: 1rem 0 .5rem;\"\u003eQty Per Packet\u003c\/h4\u003e\n\u003ctable style=\"border-collapse: collapse; width: 100%; max-width: 320px;\"\u003e\n\u003cthead\u003e\n\u003ctr\u003e\n\u003cth style=\"text-align: left; padding: .4rem .75rem; border: 1px solid #ddd; background: #f5f5f5;\"\u003eSize\u003c\/th\u003e\n\u003cth style=\"text-align: center; padding: .4rem .75rem; border: 1px solid #ddd; background: #f5f5f5;\"\u003eQty\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: .4rem .75rem; border: 1px solid #ddd;\"\u003e2 Inch\u003c\/td\u003e\n\u003ctd style=\"text-align: center; padding: .4rem .75rem; border: 1px solid #ddd;\"\u003e12\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: .4rem .75rem; border: 1px solid #ddd;\"\u003e3 Inch\u003c\/td\u003e\n\u003ctd style=\"text-align: center; padding: .4rem .75rem; border: 1px solid #ddd;\"\u003e10\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: .4rem .75rem; border: 1px solid #ddd;\"\u003e4 Inch\u003c\/td\u003e\n\u003ctd style=\"text-align: center; padding: .4rem .75rem; border: 1px solid #ddd;\"\u003e5\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/section\u003e","brand":"Atomic","offers":[{"title":"2 Inch \/ Avocado","offer_id":47324166291508,"sku":"PPR2-AV","price":8.99,"currency_code":"NZD","in_stock":true},{"title":"2 Inch \/ Black","offer_id":47324166324276,"sku":"PPR2-BK","price":8.99,"currency_code":"NZD","in_stock":true},{"title":"2 Inch \/ Carolina Pumpkin Holo","offer_id":47324166357044,"sku":"PPR2-CPH","price":8.99,"currency_code":"NZD","in_stock":true},{"title":"2 Inch \/ Camo 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Built for both durability and casting efficiency, it’s a deadly option when targeting kingfish, tuna and a wide range of open-water hunters.\u003c\/p\u003e\n\u003cul style=\"line-height: 1.6; margin: .5rem 0 1rem 1.2rem; padding: 0;\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eAuthentic garfish silhouette\u003c\/strong\u003e – long, needle-like body that predators instantly recognise\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTight wobble \u0026amp; fast tail beat\u003c\/strong\u003e – mimics rapid escapes that trigger aggressive strikes\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eIdeal pelagic swimbait\u003c\/strong\u003e – perfect for kingfish, tuna and high-speed surface hunters\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBalanced for long casts\u003c\/strong\u003e – aerodynamic body and tuned weighting for excellent reach\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePre-rigged hardware\u003c\/strong\u003e – ready to fish straight from the packet and built to handle big fish\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVersatile in various depths\u003c\/strong\u003e – effective blown across surface feeds or worked midwater\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv style=\"overflow-x: auto;\"\u003e\n\u003ctable style=\"width: 100%; border-collapse: collapse; min-width: 600px; white-space: nowrap; font-size: inherit; font-family: inherit; color: inherit;\"\u003e\n\u003cthead\u003e\n\u003ctr\u003e\n\u003cth style=\"text-align: left; border: 1px solid rgb(229, 231, 235); padding: 12px 14px; background: rgb(248, 250, 252); font-weight: 600; width: 16.5156%;\"\u003eStyle\u003c\/th\u003e\n\u003cth style=\"text-align: left; border: 1px solid rgb(229, 231, 235); padding: 12px 14px; background: rgb(248, 250, 252); font-weight: 600; width: 14.5137%;\"\u003eSize\u003c\/th\u003e\n\u003cth style=\"text-align: left; border: 1px solid rgb(229, 231, 235); padding: 12px 14px; background: rgb(248, 250, 252); font-weight: 600; width: 13.8464%;\"\u003eWeight\u003c\/th\u003e\n\u003cth style=\"text-align: left; border: 1px solid rgb(229, 231, 235); padding: 12px 14px; background: rgb(248, 250, 252); font-weight: 600; width: 40.5384%;\"\u003eAction\u003c\/th\u003e\n\u003cth style=\"text-align: left; border: 1px solid rgb(229, 231, 235); padding: 12px 14px; background: rgb(248, 250, 252); font-weight: 600; width: 14.5137%;\"\u003eDepth\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr style=\"background: #fcfcfc;\"\u003e\n\u003ctd style=\"border: 1px solid rgb(229, 231, 235); padding: 12px 14px; font-weight: 600; width: 16.5156%;\"\u003eSwimbait\u003c\/td\u003e\n\u003ctd style=\"border: 1px solid rgb(229, 231, 235); padding: 12px 14px; width: 14.5137%;\"\u003e200mm\u003c\/td\u003e\n\u003ctd style=\"border: 1px solid rgb(229, 231, 235); padding: 12px 14px; width: 13.8464%;\"\u003e55.0g\u003c\/td\u003e\n\u003ctd style=\"border: 1px solid rgb(229, 231, 235); padding: 12px 14px; width: 40.5384%;\"\u003eTight wobble \u0026amp; fast tail action\u003c\/td\u003e\n\u003ctd style=\"border: 1px solid rgb(229, 231, 235); padding: 12px 14px; width: 14.5137%;\"\u003eVarious\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e","brand":"Atomic","offers":[{"title":"200mm","offer_id":47324168454196,"sku":"RBGAR200","price":22.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0623\/5602\/9492\/files\/RBGAR200.jpg?v=1767836857"},{"product_id":"atomic-real-baitz-herring","title":"Atomic - Real Baitz Herring","description":"\u003csection\u003e\n\u003cp style=\"line-height: 1.6; margin: .25rem 0 1rem;\"\u003eAtomic Real Baitz Herring is a lifelike estuary swimbait based on one of the most versatile and widely eaten baitfish in the system. With a deep, realistic profile and a large paddle tail, it produces a wide wobble paired with a tight body roll—an irresistible combination for predators hunting around structure, drop-offs and current lines. Perfect for mulloway, barra and flathead, this lure brings the dependable behaviour of real herring in a tough, ready-to-fish package.\u003c\/p\u003e\n\u003cul style=\"line-height: 1.6; margin: .5rem 0 1rem 1.2rem; padding: 0;\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eTrue herring body shape\u003c\/strong\u003e – natural silhouette and detailing for convincing presentation\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLarge paddle tail\u003c\/strong\u003e – generates strong thump and vibration through the entire retrieve\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWide wobble with tight roll\u003c\/strong\u003e – an action profile that triggers predatory instinct\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProven estuary performer\u003c\/strong\u003e – deadly on mulloway, barra, flathead and ambush feeders\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePre-rigged for convenience\u003c\/strong\u003e – swim-straight design ready to fish from the packet\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVersatile depth coverage\u003c\/strong\u003e – effective through mid-water, over flats and along structure\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv style=\"overflow-x: auto;\"\u003e\n\u003ctable style=\"width: 100%; border-collapse: collapse; min-width: 600px; white-space: nowrap; font-size: inherit; font-family: inherit; color: inherit;\"\u003e\n\u003cthead\u003e\n\u003ctr\u003e\n\u003cth style=\"text-align: left; border: 1px solid #e5e7eb; padding: 12px 14px; background: #f8fafc; font-weight: 600;\"\u003eStyle\u003c\/th\u003e\n\u003cth style=\"text-align: left; border: 1px solid #e5e7eb; padding: 12px 14px; background: #f8fafc; font-weight: 600;\"\u003eSize\u003c\/th\u003e\n\u003cth style=\"text-align: left; border: 1px solid #e5e7eb; padding: 12px 14px; background: #f8fafc; font-weight: 600;\"\u003eWeight\u003c\/th\u003e\n\u003cth style=\"text-align: left; border: 1px solid #e5e7eb; padding: 12px 14px; background: #f8fafc; font-weight: 600;\"\u003eAction\u003c\/th\u003e\n\u003cth style=\"text-align: left; border: 1px solid #e5e7eb; padding: 12px 14px; background: #f8fafc; font-weight: 600;\"\u003eDepth\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr style=\"background: #fcfcfc;\"\u003e\n\u003ctd style=\"border: 1px solid #e5e7eb; padding: 12px 14px; font-weight: 600;\"\u003eSwimbait\u003c\/td\u003e\n\u003ctd style=\"border: 1px solid #e5e7eb; padding: 12px 14px;\"\u003e100mm\u003c\/td\u003e\n\u003ctd style=\"border: 1px solid #e5e7eb; padding: 12px 14px;\"\u003e28.0g\u003c\/td\u003e\n\u003ctd style=\"border: 1px solid #e5e7eb; padding: 12px 14px;\"\u003eWide wobble, tight body roll\u003c\/td\u003e\n\u003ctd style=\"border: 1px solid #e5e7eb; padding: 12px 14px;\"\u003eAny\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e","brand":"Atomic","offers":[{"title":"100mm","offer_id":47324168486964,"sku":"RBHER100","price":14.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0623\/5602\/9492\/files\/RBHER100.jpg?v=1765333260"},{"product_id":"atomic-real-baitz-bully-mullet","title":"Atomic - Real Baitz Bully Mullet","description":"\u003csection\u003e\n\u003cp style=\"line-height: 1.6; margin: .25rem 0 1rem;\"\u003eAtomic Real Baitz Bully Mullet is a powerful swimbait designed to perfectly imitate one of the most sought-after baitfish in both estuaries and offshore waters. With a broad-bodied profile and a wide, pulsing tail beat, it throws serious vibration to draw predators from distance. Whether you’re hunting flathead on the flats, mulloway along breakwalls or snapper out deep, this lure is a dependable artificial alternative to live mullet.\u003c\/p\u003e\n\u003cul style=\"line-height: 1.6; margin: .5rem 0 1rem 1.2rem; padding: 0;\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eRealistic mullet profile\u003c\/strong\u003e – natural shape and detailing for maximum visual appeal\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWide, pulsating tail action\u003c\/strong\u003e – strong vibration that attracts predators over long distances\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVersatile depth range\u003c\/strong\u003e – effective in shallow and mid-depth estuaries as well as offshore\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProven on large predators\u003c\/strong\u003e – mulloway, barra, cod, flathead and reef species all respond\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePre-rigged hardware\u003c\/strong\u003e – built tough to handle big, head-shaking strikes\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eReliable live-bait alternative\u003c\/strong\u003e – a proven fish catcher when mullet are on the menu\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/section\u003e","brand":"Atomic","offers":[{"title":"130mm","offer_id":47324168519732,"sku":"RBMUL130-BULL","price":17.99,"currency_code":"NZD","in_stock":false},{"title":"180mm","offer_id":47324168585268,"sku":"RBMUL180-BULL","price":26.99,"currency_code":"NZD","in_stock":true},{"title":"210mm","offer_id":47324168618036,"sku":"RBMUL210-BULL","price":33.99,"currency_code":"NZD","in_stock":true},{"title":"250mm","offer_id":47324168552500,"sku":"RBMUL250-BULL","price":37.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0623\/5602\/9492\/files\/RBMUL130-BULL.jpg?v=1767836814"},{"product_id":"atomic-seekerz-heavy-jighead","title":"Atomic - Seekerz Heavy Jighead","description":"\u003cp\u003eAtomic Seekerz Heavy Jighead features premium Gamakatsu hooks for superior strength and sharpness. 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Great value Australian jighead for serious NZ anglers.\u003c\/p\u003e","brand":"Atomic","offers":[{"title":"1\/24oz \/ 2","offer_id":47324169306164,"sku":"SKH02-124","price":11.99,"currency_code":"NZD","in_stock":true},{"title":"1\/24oz \/ 1","offer_id":47324169109556,"sku":"SKH01-124","price":11.99,"currency_code":"NZD","in_stock":true},{"title":"1\/24oz \/ 1\/0","offer_id":47324169502772,"sku":"SKH10-124","price":11.99,"currency_code":"NZD","in_stock":true},{"title":"1\/16oz \/ 2","offer_id":47324169273396,"sku":"SKH02-116","price":11.99,"currency_code":"NZD","in_stock":true},{"title":"1\/16oz \/ 1","offer_id":47324169076788,"sku":"SKH01-116","price":11.99,"currency_code":"NZD","in_stock":true},{"title":"1\/16oz \/ 1\/0","offer_id":47324169470004,"sku":"SKH10-116","price":11.99,"currency_code":"NZD","in_stock":true},{"title":"1\/11oz \/ 2","offer_id":47324169240628,"sku":"SKH02-111","price":11.99,"currency_code":"NZD","in_stock":true},{"title":"1\/11oz \/ 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With a wide, pulsing tail beat and strong vibration, it calls in predators from distance and excels in both estuaries and offshore, making it a genuine alternative to live bait in shallow through to mid-depth water.\u003c\/p\u003e\n\u003cul style=\"line-height: 1.6; margin: .5rem 0 1rem 1.2rem; padding: 0;\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eTrue mullet profile\u003c\/strong\u003e – lifelike body shape and detailing to fool wary predators\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWide, pulsing tail action\u003c\/strong\u003e – strong vibration on slow winds, lifts and drops\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVersatile depth control\u003c\/strong\u003e – fish it over flats, along rock walls, pylons, wharves and deeper edges\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProven estuary performer\u003c\/strong\u003e – deadly on barra, bass, cod, mulloway and flathead\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOffshore capable\u003c\/strong\u003e – slow-sinking presentation is ideal for reef species and mulloway-style bites\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEasy to fish\u003c\/strong\u003e – simply slow roll or use a lift-and-drop to keep the paddle tail working\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLong-cast design\u003c\/strong\u003e – cast-heavy body lets you cover more ground every throw\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/section\u003e","brand":"Atomic","offers":[{"title":"130mm","offer_id":47324186705972,"sku":"RBMUL130-YE","price":19.99,"currency_code":"NZD","in_stock":true},{"title":"180mm","offer_id":47324186640436,"sku":"RBMUL180-YE","price":26.99,"currency_code":"NZD","in_stock":true},{"title":"210mm","offer_id":47324186607668,"sku":"RBMUL210-YE","price":33.99,"currency_code":"NZD","in_stock":true},{"title":"250mm","offer_id":47324186673204,"sku":"RBMUL250-YE","price":37.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0623\/5602\/9492\/files\/RBMUL130-YE.jpg?v=1767833684"},{"product_id":"atomic-seekerz-xos-jighead","title":"Atomic - Seekerz XOS Jighead","description":"\u003cp\u003eAtomic Seekerz XOS (Extra Oversize) Jighead features premium Gamakatsu hooks designed for rigging the largest soft plastics. 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Great value Australian jighead for serious NZ anglers chasing trophy fish.\u003c\/p\u003e","brand":"Atomic","offers":[{"title":"1\/4oz \/ 6\/0","offer_id":47324186935348,"sku":"SKXH60-14","price":11.99,"currency_code":"NZD","in_stock":true},{"title":"1\/4oz \/ 7\/0","offer_id":47324187131956,"sku":"SKXH70-14","price":11.99,"currency_code":"NZD","in_stock":true},{"title":"1\/3oz \/ 6\/0","offer_id":47324186902580,"sku":"SKXH60-13","price":11.99,"currency_code":"NZD","in_stock":false},{"title":"1\/3oz \/ 7\/0","offer_id":47324187099188,"sku":"SKXH70-13","price":11.99,"currency_code":"NZD","in_stock":true},{"title":"1\/3oz \/ 8\/0","offer_id":47324187295796,"sku":"SKXH80-13","price":11.99,"currency_code":"NZD","in_stock":true},{"title":"1\/2oz \/ 6\/0","offer_id":47324186869812,"sku":"SKXH60-12","price":11.99,"currency_code":"NZD","in_stock":true},{"title":"1\/2oz \/ 7\/0","offer_id":47324187066420,"sku":"SKXH70-12","price":11.99,"currency_code":"NZD","in_stock":true},{"title":"1\/2oz \/ 8\/0","offer_id":47324187263028,"sku":"SKXH80-12","price":11.99,"currency_code":"NZD","in_stock":false},{"title":"3\/4oz \/ 6\/0","offer_id":47324186968116,"sku":"SKXH60-34","price":12.99,"currency_code":"NZD","in_stock":false},{"title":"3\/4oz \/ 7\/0","offer_id":47324187164724,"sku":"SKXH70-34","price":12.99,"currency_code":"NZD","in_stock":true},{"title":"3\/4oz \/ 8\/0","offer_id":47324187361332,"sku":"SKXH80-34","price":12.99,"currency_code":"NZD","in_stock":true},{"title":"1oz \/ 6\/0","offer_id":47324186837044,"sku":"SKXH60-1","price":14.99,"currency_code":"NZD","in_stock":true},{"title":"1oz \/ 7\/0","offer_id":47324187000884,"sku":"SKXH70-1","price":14.99,"currency_code":"NZD","in_stock":true},{"title":"1oz \/ 8\/0","offer_id":47324187197492,"sku":"SKXH80-1","price":14.99,"currency_code":"NZD","in_stock":true},{"title":"1-1\/2oz \/ 7\/0","offer_id":47324187033652,"sku":"SKXH70-112","price":15.99,"currency_code":"NZD","in_stock":true},{"title":"1-1\/2oz \/ 8\/0","offer_id":47324187230260,"sku":"SKXH80-112","price":15.99,"currency_code":"NZD","in_stock":true},{"title":"2oz \/ 8\/0","offer_id":47324187328564,"sku":"SKXH80-2","price":11.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0623\/5602\/9492\/files\/Atomic-SemiHardz-046_copy.webp?v=1772510950"},{"product_id":"atomic-semi-hardz-minnow","title":"Atomic - Semi Hardz Minnow","description":"\u003csection\u003e\n\u003cp style=\"line-height: 1.6; margin: .25rem 0 1rem;\"\u003eThe Atomic Semi Hardz Minnow is a semi-soft sinking stickbait engineered to mimic a distressed baitfish with striking realism. 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margin: .25rem 0 1rem;\"\u003eThe Atomic Semi Hardz Vib is a large-profile vibration lure designed for targeting serious predators in offshore, impoundment, and deep estuary environments. At 110mm, it sinks horizontally with perfect balance and responds instantly to rod lifts, creating a tight, enticing wobble. Built with heavy-duty wire and a slow sink rate, it excels when worked along reef edges for snapper or when chasing mulloway, barramundi, yellowbelly, and other hard-hitting species that respond to vibration-based presentations.\u003c\/p\u003e\n\u003cul style=\"line-height: 1.6; margin: .5rem 0 1rem 1.2rem; padding: 0;\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eBalanced horizontal sink\u003c\/strong\u003e – drops cleanly and stays stable for realistic presentation\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eInstant vibration response\u003c\/strong\u003e – reacts sharply to rod lifts with a tight wobble\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHeavy-duty internal wire\u003c\/strong\u003e – secure hook-up strength on big predatory fish\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSlow sink rate\u003c\/strong\u003e – ideal for working medium to deep water without snagging\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVersatile application\u003c\/strong\u003e – effective across estuary, impoundments, reef edges, and offshore structure\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLong-cast design\u003c\/strong\u003e – perfect searching lure for covering ground efficiently\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv style=\"line-height: 1.6; margin-top: 1rem;\"\u003e\n\u003cstrong\u003eHow to fish it\u003c\/strong\u003e\u003cbr\u003e• Cast long and retrieve with a steady wind, stop–start cadence, or erratic hops off the bottom\u003cbr\u003e• Use a loop knot for maximum action and free movement\u003cbr\u003e• Swims on the drop – control depth and keep it just above snags\u003cbr\u003e• Yoyo lifts (up–down) are highly effective and often trigger reaction strikes\u003cbr\u003e• To gauge depth safely, tie hooks together and test sink time beside the boat\u003c\/div\u003e\n\u003cdiv style=\"line-height: 1.6; margin-top: 1rem;\"\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/8N9B_I4ktSY?si=UgZS4L_0NsrNxDsC\" height=\"315\" width=\"560\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003c\/section\u003e","brand":"Atomic","offers":[{"title":"110mm \/ Black Beauty","offer_id":47324192407604,"sku":"SHV110-BB","price":25.99,"currency_code":"NZD","in_stock":true},{"title":"110mm \/ Ghost Gill Brown","offer_id":47324192440372,"sku":"SHV110-GGB","price":25.99,"currency_code":"NZD","in_stock":true},{"title":"110mm \/ Ghost Green Shad","offer_id":47324192473140,"sku":"SHV110-GGS","price":25.99,"currency_code":"NZD","in_stock":true},{"title":"110mm \/ Ghost Wakasagi","offer_id":47324192505908,"sku":"SHV110-GW","price":25.99,"currency_code":"NZD","in_stock":true},{"title":"110mm \/ Gold Wolf","offer_id":47324192538676,"sku":"SHV110-GWF","price":25.99,"currency_code":"NZD","in_stock":true},{"title":"110mm \/ Matte Ayu","offer_id":47324192571444,"sku":"SHV110-MA","price":25.99,"currency_code":"NZD","in_stock":true},{"title":"110mm 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Wolf","offer_id":47324193062964,"sku":"SHV40-SW","price":19.99,"currency_code":"NZD","in_stock":false},{"title":"40mm \/ Tims Prawn","offer_id":47324193095732,"sku":"SHV40-TP","price":19.99,"currency_code":"NZD","in_stock":true},{"title":"50mm \/ Black Beauty","offer_id":47324193128500,"sku":"SHV50-BB","price":20.99,"currency_code":"NZD","in_stock":true},{"title":"50mm \/ Ghost Gill Brown","offer_id":47324193161268,"sku":"SHV50-GGB","price":20.99,"currency_code":"NZD","in_stock":true},{"title":"50mm \/ Ghost Green Shad","offer_id":47324193194036,"sku":"SHV50-GGS","price":20.99,"currency_code":"NZD","in_stock":true},{"title":"50mm \/ Ghost Wakasagi","offer_id":47324193226804,"sku":"SHV50-GW","price":20.99,"currency_code":"NZD","in_stock":false},{"title":"50mm \/ Gold Wolf","offer_id":47324193259572,"sku":"SHV50-GWF","price":20.99,"currency_code":"NZD","in_stock":false},{"title":"50mm \/ Matte Ayu","offer_id":47324193292340,"sku":"SHV50-MA","price":20.99,"currency_code":"NZD","in_stock":true},{"title":"50mm \/ Muddy Prawn","offer_id":47324193325108,"sku":"SHV50-MP","price":20.99,"currency_code":"NZD","in_stock":true},{"title":"50mm \/ Purple Shadow","offer_id":47324193357876,"sku":"SHV50-PS","price":20.99,"currency_code":"NZD","in_stock":true},{"title":"50mm \/ Rock Crab","offer_id":47324193390644,"sku":"SHV50-RC","price":20.99,"currency_code":"NZD","in_stock":true},{"title":"50mm \/ Silver Wolf","offer_id":47324193423412,"sku":"SHV50-SW","price":20.99,"currency_code":"NZD","in_stock":true},{"title":"50mm \/ Tims Prawn","offer_id":47324193456180,"sku":"SHV50-TP","price":20.99,"currency_code":"NZD","in_stock":false},{"title":"60mm \/ Black Beauty","offer_id":47324193488948,"sku":"SHV60-BB","price":22.99,"currency_code":"NZD","in_stock":true},{"title":"60mm \/ Ghost Gill 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